Startup Registration vs MSME Registration: Key Differences Explained

Jun 18, 2025
Private Limited Company vs. Limited Liability Partnerships

As India’s entrepreneurial ecosystem grows rapidly, so does the need to understand the different pathways to formalise a business. Two common routes available to new and small businesses are Startup Registration (under the Startup India initiative) and MSME Registration (now Udyam Registration under the Ministry of MSME).

While both offer government recognition and support, their purpose, growth models, funding access, and compliance paths are distinct. Whether you're building a tech-driven disruptor or running a traditional service business, knowing the difference can help you make better strategic decisions.

Table of Contents

What is a Startup?

A startup is a young company founded to solve a problem through innovation, technology, or a novel business model. Unlike traditional businesses, startups are designed to grow quickly, scale globally, and often operate in uncertain or untested markets.

Key traits of a startup include:

  • Innovation-first approach: Either in product, process, or business model
  • Scalability: Designed to serve large or global markets with minimal incremental costs
  • Technology-driven: Often built on tech platforms or software solutions
  • High risk, high reward: Operates in dynamic environments with a focus on fast growth

Startups registered under the Startup India scheme receive benefits such as tax exemptions, fast-track IP protection, and easier compliance processes.

What is an MSME?

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of India’s economy. They focus more on incremental growth, cost efficiency, and local market needs. MSMEs are generally rooted in traditional sectors, such as manufacturing, retail, and services, and aim for sustainable profitability over rapid scaling.

Unlike startups, MSMEs usually:

  • Focus on improving existing processes or delivering standard products/services
  • Operate with limited risk appetite
  • Prioritise steady revenue and employment generation
  • Leverage known technologies and business models
Classification Micro Small Medium
Investment Investment in Plant and Machinery or Equipment:
Not more than Rs. 2.5 crore
Investment in Plant and Machinery or Equipment:
Not more than Rs. 25 crore
Investment in Plant and Machinery or Equipment:
Not more than Rs. 125 crore
Turnover Annual Turnover not more than Rs. 10 crore Annual Turnover not more than Rs. 100 crore Annual Turnover not more than Rs. 500 crore

MSMEs are recognised under the Udyam Registration system and benefit from credit schemes, subsidies, and easier access to bank loans.

Growth and Scalability

  • Startups are designed for rapid growth, often scaling 10x in short timeframes, especially in sectors like fintech, SaaS, healthtech, or edtech. Growth is typically fueled by technology, network effects, and venture funding.
  • Conversely, MSMEs prioritise gradual, sustainable growth, often within a well-defined geographic or sectoral niche. Their scaling is rooted in stability, profitability, and local expansion, not exponential leaps.

Risk Appetite and Funding

  • Startups thrive in high-risk environments, betting on new ideas or technologies. They actively seek external funding from angel investors, venture capitalists, or startup-specific government schemes (like Fund of Funds for Startups).

  • MSMEs are typically risk-averse, aiming for consistent revenue. They rely on traditional funding like bank loans, government subsidies, and schemes like CGTMSE (Credit Guarantee Fund Trust for Micro and Small Enterprises).

Ready to launch your business? Get expert assistance with Startup registration and unlock exclusive benefits today.

Innovation and Adaptability

  • Startups focus on disruption; they aim to change how industries work by introducing new tools, services, or models. Agility, rapid experimentation, and quick pivots are part of their DNA.

  • MSMEs tend to prioritise adapting existing technologies or methods to improve efficiency. Their innovation is often incremental, refining what already works rather than reinventing it.

Regulations and Compliance

Both startups and MSMEs benefit from supportive government policies, but the nature of compliance and regulatory support varies.

For Startups:

  • Eligible for benefits under the Startup India scheme
  • Tax holiday for 3 years under Section 80-IAC
  • Faster IP protection and easier public procurement norms
  • More legal scrutiny as they scale, especially in sectors like fintech, health, or data

For MSMEs:

  • Registered under Udyam Registration
  • Access to collateral-free loans, subsidies, and credit guarantees
  • Simplified compliance norms, especially for micro and small enterprises
  • Priority in government tenders and incentives for manufacturing/export

Employment Contribution

  • Startups create fewer but highly skilled jobs, especially in product development, data science, marketing, and growth. Their contribution lies in creating future-ready roles and digital talent.

  • MSMEs are India’s largest employers after agriculture. They generate mass employment, particularly in manufacturing, services, and rural sectors, contributing significantly to India’s GDP and industrial base.

Market Reach

  • Startups often think global from day one. Companies like Freshworks, Byju’s, and Zerodha are built to serve a digital-first, borderless audience.
  • MSMEs typically cater to local or regional markets, with products tailored to domestic demand. Some medium-sized enterprises expand globally through exports, especially in textiles, handicrafts, or auto components.

Advantages of a Startup

  • High innovation potential and the ability to disrupt industries
  • Agility in decision-making and operations
  • Rapid scalability with lower marginal costs via digital tools
  • Access to VC funding, tax benefits, and government grants
  • Lean teams and remote-first models reduce operational overhead

These traits make startups ideal for solving complex problems at scale, especially with technology as a lever.

Advantages of an MSME

  • Consistent contributors to India’s economic growth
  • Flexibility to adapt to local market changes and demands
  • Support regional employment and entrepreneurship
  • Strengthen local supply chains and ecosystem resilience
  • Benefit from low compliance burdens and cost-effective operations

MSMEs play a foundational role in inclusive growth, uplifting rural economies and providing livelihood opportunities at scale.

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Frequently Asked Questions

Can a startup register as an MSME?

Yes, a startup can register as an MSME (now called Udyam Registration) as long as it meets the investment and turnover criteria defined for Micro, Small, or Medium Enterprises under the MSME classification.

What are the benefits of registering startups as MSMEs?

Registering a startup under the MSME (Udyam) scheme offers several advantages, especially in terms of financial and operational support. Key benefits include:

  • Access to Collateral-Free Loans
  • Subsidised Patent and Trademark Fees
  • Priority in Government Tenders
  • Interest Subsidies on Loans
  • Easier Access to Credit and Finance
  • Eligibility for Government Incentives and Subsidies

Who cannot register under MSME?

Not all businesses or entities are eligible for MSME registration. The following cannot register as an MSME under the Udyam scheme:

  • Non-business Entities
  • Foreign Companies and Subsidiaries
  • Large Enterprises
  • Agricultural Activities
  • Duplicate or Multiple Registrations

Akash Goel

Akash Goel is an experienced Company Secretary specializing in startup compliance and advisory across India. He has worked with numerous early and growth-stage startups, supporting them through critical funding rounds involving top VCs like Matrix Partners, India Quotient, Shunwei, KStart, VH Capital, SAIF Partners, and Pravega Ventures.

His expertise spans Secretarial compliance, IPR, FEMA, valuation, and due diligence, helping founders understand how startups operate and the complexities of legal regulations.

Read More

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Depreciation Rates under Companies & Income Tax Act

Depreciation Rates under Companies & Income Tax Act

Depreciation stands as a fundamental accounting concept that allocates an asset's cost over its useful life. It represents a non-cash expense reflecting the gradual value reduction of business assets due to wear and tear, technological obsolescence, or simply the passage of time.

When businesses invest in long-term assets, they don't expense the entire cost immediately. Instead, they distribute this expenditure across multiple accounting periods through depreciation. This approach aligns with the "matching principle" - a core accounting concept that ensures expenses appear in the same period as the revenue they help generate.

Table of Contents

What is Depreciation?

Depreciation is the systematic allocation of an asset's cost throughout its productive lifespan. It acknowledges that assets contribute to revenue generation over multiple periods and should be expensed accordingly. Without depreciation, businesses would show dramatic profit fluctuations - significant losses when purchasing assets followed by artificially inflated profits in subsequent years.

The Indian regulatory framework recognizes two distinct approaches to depreciation. The Companies Act 2013 employs a useful life methodology for financial reporting, while the Income Tax Act prescribes specific rates for tax calculation purposes.

From an accounting perspective, depreciation appears as an expense in the Profit & Loss Account, reducing reported profit. Simultaneously, accumulated depreciation diminishes the asset's book value on the Balance Sheet, reflecting its decreasing value over time.

Several factors influence depreciation calculations, including the asset's original cost, estimated useful life, and expected residual value. Different methods may be applied based on regulatory requirements and business preferences.

Understanding depreciation is critical for businesses as it significantly impacts financial statements, tax liabilities, and strategic decision-making. The varying approaches between the Companies Act 2013 and Income Tax Act create temporary differences that require reconciliation during tax calculations.

The Purpose of Depreciation

Depreciation goes beyond tracking asset wear and tear, it aligns asset costs with the revenue they help generate, ensuring accurate financial reporting through the matching principle.

Without it, businesses would expense the full asset cost upfront, causing erratic profit figures, losses during purchase years and inflated gains afterward.

Key purposes of depreciation:

  • Cost Allocation: Spreads asset cost over its useful life
  • Profit Measurement: Matches expenses with related income
  • Tax Efficiency: Enables tax deductions under the Income Tax Act
  • Asset Replacement: Aids in planning for future replacements
  • Financial Stability: Smooths profit reporting over time

In India, depreciation is a non-cash expense. Companies Act rates differ from Income Tax Act rates, leading to temporary timing differences reconciled through deferred tax accounting. Both systems aim to fairly allocate asset costs over time.

Importance of Depreciation

Depreciation serves as a cornerstone of sound financial management, with implications reaching far beyond routine accounting entries. The strategic implementation of depreciation practices significantly impacts business operations across multiple dimensions.

Why is depreciation so critical for businesses?

Financial statements without proper depreciation would present a severely distorted view of company performance. Consider purchasing a ₹50 lakh manufacturing machine—expensing this entire amount immediately would dramatically reduce that period's profit. Subsequently, future periods would show artificially inflated profits as the machine generates revenue without corresponding expenses. This creates misleading financial trends that can confuse investors and stakeholders about the company's true financial health.

The depreciation methodology varies substantially between regulatory frameworks. A company typically uses straight-line depreciation following Schedule II of the Companies Act for financial reporting, while simultaneously applying the Written Down Value method at Income Tax Act rates for tax purposes. This dual approach helps optimize both financial reporting accuracy and tax efficiency.

Depreciation impacts businesses in five critical ways:

  1. Financial Stability - Prevents dramatic profit fluctuations by distributing asset costs over multiple periods
  2. Resource Planning - Helps accumulate funds for eventual asset replacement
  3. Investor Confidence - Provides more realistic performance metrics for investment decisions
  4. Tax Planning - Creates opportunities for tax-efficient asset management
  5. Business Valuation - Affects key metrics used in determining company worth

For Indian businesses, understanding depreciation rates under both regulatory frameworks is essential. The Income Tax Act allows depreciation as a deduction when calculating income under "Income from Business and Profession," directly affecting taxable income. Meanwhile, the Companies Act 2013 focuses on representing the true economic consumption of asset value.

Without proper depreciation accounting, businesses would struggle to present an accurate representation of their financial reality. The systematic allocation of asset costs ensures financial statements reflect a company's true economic position, providing stakeholders with reliable information for decision-making.

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Types of Depreciable Assets

Identifying qualified assets is the essential first step for businesses looking to claim depreciation benefits. Under both the Companies Act and Income Tax Act, depreciable assets fall into two primary categories that form the foundation of depreciation calculations.

Tangible Assets

These physical assets constitute the backbone of most business operations and include:

  • Buildings: This category includes residential structures with a 5% depreciation rate, hotels and boarding houses at 10%, and temporary wooden structures at a higher 40% rate
  • Furniture and Fittings: All furniture including electrical installations qualify for a 10% depreciation rate
  • Plant and Machinery: This diverse category encompasses motor vehicles (15% rate), while computers and software receive an accelerated 40% rate
  • Vehicles: Commercial vehicles like taxis, buses, and lorries used in hire businesses attract a 30% depreciation rate
  • Books: Professional annual publications qualify for 100% depreciation, while non-annual publications receive 60%

Intangible Assets

Though lacking physical form, these assets hold significant business value and generally receive a uniform 25% depreciation rate:

  • Franchises
  • Trademarks
  • Patents
  • Licenses
  • Copyrights
  • Know-how
  • Other similar business or commercial rights

The Block of Assets Concept

The Income Tax Act introduces a unique "Block of Assets" approach, where assets with similar characteristics are grouped together. Initially, tangible assets are categorized as building, machinery, plant, or furniture. For assets to form a block, they must attract identical depreciation rates.

Once assets are grouped into a block, they lose their individual identity for depreciation purposes. This approach significantly simplifies tax compliance by eliminating the need to track numerous individual assets.

Qualification Requirements

For assets to qualify for depreciation claims, they must meet two essential conditions:

  1. Ownership: The assets must be owned by the assessee, either wholly or partly
  2. Business Usage: The assets must be used for business or professional purposes

Year-round usage isn't mandatory—even seasonal utilization qualifies for appropriate depreciation benefits. This provision acknowledges the reality of businesses with cyclical operations.

Companies typically classify their assets based on nature, useful life, and applicable depreciation rates as prescribed in the respective acts, ensuring proper accounting and taxation treatment.

What is Written Down Value or WDV Asset?

Written Down Value (WDV) serves as the foundation for depreciation calculations under the Income Tax Act. Rather than using the original cost, depreciation is computed on the remaining value of an asset or block of assets after deducting previous depreciation claims.

How is WDV Calculated?

WDV essentially represents an asset's cost minus all accumulated depreciation claimed until date. For tax purposes, this calculation becomes particularly important since depreciation applies to the WDV of entire asset blocks rather than individual items.

The formula for determining WDV can be expressed as:

Opening WDV of block + Cost of new assets purchased during the year - Money received from assets sold = Closing value of block before depreciation

After determining this value, you apply the applicable depreciation rate to arrive at the final WDV. Consider this practical example:

A machinery block with 15% depreciation rate has an opening value of ₹5,00,000. New equipment worth ₹40,000 was purchased and used for less than 180 days. The depreciation calculation would be:

(₹5,00,000 × 15%) + (₹40,000 × 15% × 1/2) = ₹75,000 + ₹3,000 = ₹78,000

The closing WDV after depreciation would therefore be ₹4,62,000.

Once assets are grouped into a block, they lose their individual identity for depreciation purposes. This unified approach significantly simplifies tax compliance for businesses.

WDV vs. Straight-Line Method

The WDV method typically results in higher depreciation charges during earlier years, which gradually decrease over time. This contrasts with the Straight-Line Method where depreciation remains constant throughout an asset's lifetime.

While the Income Tax Act mandates the WDV method for most assets (with exceptions for power generating units), the Companies Act 2013 offers businesses flexibility to choose between Straight-Line, WDV, or Unit of Production methods based on asset types and business requirements.

The WDV approach better reflects economic reality, as assets generally lose more value during their initial years of use and experience diminishing depreciation as they age.

What are the Conditions for Claiming Depreciation

The Income Tax Act establishes specific conditions that businesses must satisfy before claiming depreciation benefits. These requirements ensure proper tax treatment while preventing misuse of depreciation provisions.

Ownership Requirement

Ownership stands as the fundamental condition for claiming depreciation. The assessee must own the asset, either wholly or partly, to qualify for depreciation benefits. However, several notable exceptions exist:

  • When an assessee constructs a building on leased land, depreciation can be claimed on the structure despite not owning the land
  • In mortgage situations where assets are built on mortgaged property, depreciation remains available
  • For finance lease arrangements, lessees can claim depreciation despite not being legal owners

Conversely, in short-term hire-purchase arrangements, depreciation claims aren't permitted as ownership hasn't effectively transferred.

Business Purpose Utilization

Assets must be employed for business or professional purposes to qualify for depreciation. This doesn't mean the asset requires year-round usage - even seasonal factories with limited operational periods qualify for full depreciation benefits.

When assets serve dual purposes (both business and personal), depreciation is allowed proportionately based on business usage. For example, if a vehicle is used 70% for business and 30% for personal purposes, depreciation can be claimed on 70% of its value.

Additional Key Conditions

  • Asset Sale Restriction: If an asset is sold, discarded, or damaged in the same year it was purchased, the assessee cannot claim depreciation on it
  • Co-ownership Provisions: When multiple parties co-own an asset, each co-owner may claim depreciation based on their ownership share
  • Mandatory Application: Depreciation is compulsory under the Income Tax Act - from Assessment Year 2002-03, it's deemed allowed even if not explicitly claimed in financial statements

Keep in mind that for taxpayers using presumptive taxation schemes, the deemed profit is considered to already include depreciation. The prescribed rates under the Income Tax Act must be followed regardless of different rates used in financial statements under the Companies Act.

The Written Down Value must be carried forward after reducing the depreciation amount, ensuring proper asset valuation in subsequent years.

Different Methods of Depreciation Calculation

Businesses employ several methodologies to calculate depreciation on assets, with approaches varying based on regulatory requirements. The Companies Act and Income Tax Act prescribe different methods, each serving distinct financial and tax objectives.

What are the Key Depreciation Methods under Companies Act?

The depreciation landscape in India is shaped by specific methods allowed under different regulatory frameworks:

Under Companies Act 1956 (Based on Specified Rates):

  • Straight Line Method
  • Written Down Value Method

Under Companies Act 2013 (Based on Useful Life):

  • Straight Line Method
  • Written Down Value Method
  • Unit of Production Method

Under Income Tax Act 1961 (Based on Specified Rates):

  • Written Down Value Method (Block-wise) - Primary method
  • Straight Line Method (exclusively for Power Generating Units)

How Do These Methods Work?

Straight Line Method (SLM) distributes depreciation equally throughout an asset's useful life. This straightforward approach uses the formula:

Rate of Depreciation = [(Original Cost – Residual Value) / Useful Life] × 100

The annual depreciation amount equals: Depreciation = Original Cost × Rate of Depreciation

Written Down Value Method (WDV) calculates depreciation on the reducing balance of an asset. This method applies a fixed percentage to the asset's remaining value after previous depreciation. Unlike SLM, WDV results in higher depreciation in earlier years, gradually decreasing over time.

Unit of Production Method, introduced in Companies Act 2013, links depreciation to actual usage rather than time. This method proves particularly beneficial for assets whose value diminishes based on production output rather than mere passage of time.

Throughout the depreciation lifecycle, businesses must reconcile differences between accounting and tax treatments. A company might simultaneously apply SLM for financial reporting (Companies Act) and WDV for tax purposes (Income Tax Act), creating temporary differences that require deferred tax adjustments.

These methodological differences lead to varied depreciation amounts and significantly impact financial ratios, tax liabilities, and overall business valuation. The selection of depreciation method therefore represents a strategic financial decision rather than merely an accounting choice.

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Impact of Depreciation Method

The selection of depreciation methods significantly influences a business's financial statements and tax obligations. The difference between methods prescribed under the Companies Act versus the Income Tax Act creates varying depreciation amounts for identical assets.

When businesses apply the Straight-Line Method under Companies Act for financial reporting while simultaneously using the Written Down Value Method for tax calculations, timing differences naturally emerge. These differences necessitate deferred tax accounting to ensure financial statements accurately reflect future tax implications.

Here's a practical example demonstrating depreciation calculation under the Income Tax Act:

Asset Block Asset Type Opening Value Purchases (≥180 days) Purchases (<180 days) Depreciation Calculation Amount Closing WDV
Block 1 Machine (15%) 0 5,00,000 40,000 (5,00,000×15%)+(40,000×15%×1/2) 78,000 4,62,000
Block 2 Furniture (10%) 0 20,000 0 20,000×10% 2,000 18,000
Block 3 Car (15%) 0 0 3,00,000 3,00,000×15%×1/2 22,500 2,77,500

This calculation affects financial reporting significantly. Under Accounting Standard-22 (AS-22) or IND AS 12, companies must account for temporary differences between accounting and tax depreciation. Consider an asset costing ₹150 with a carrying amount of ₹100 but a tax base of ₹60 (after ₹90 in tax depreciation). This creates a temporary difference of ₹40.

With a 25% tax rate, the company must recognize a deferred tax liability of ₹10 (₹40×25%) in financial statements, representing future taxes payable when recovering the asset's carrying amount.

Businesses must carefully evaluate which depreciation method to adopt, as it impacts:

  • Reported profits in financial statements
  • Timing of tax payments
  • Cash flow planning
  • Financial ratios used for performance evaluation

The differences in depreciation calculation extend beyond mere accounting technicalities—they have substantial financial implications requiring strategic consideration by business management.

Depreciation Rates under Companies & Income Tax Act

Amount of Depreciation Allowed

The Income Tax Act establishes specific parameters for calculating permissible depreciation amounts. The framework includes clearly defined methods and rates that businesses must follow when preparing tax returns. The Written Down Value (WDV) method serves as the mandated approach for most businesses, with precise rates outlined in Appendix 1 of the Act.

Special Provisions for Power Generation Businesses

Power generation businesses enjoy unique flexibility within the tax framework. These undertakings can select either the WDV method or the Straight-Line method when claiming depreciation. This choice offers valuable tax planning opportunities but must be exercised before the tax return's due date.

Corporate Restructuring Scenarios

When businesses undergo amalgamation or demerger, depreciation calculations require special attention. The total depreciation allowance is distributed between the participating companies based on a specific formula. This calculation follows an interesting approach - it assumes the restructuring never occurred, with the amount apportioned according to the number of days each entity utilized the assets.

Finance Lease Considerations

Finance lease arrangements present another notable exception to standard ownership requirements. When a lessee capitalizes assets in accordance with Accounting Standard-19 on Leases, they can claim depreciation despite not being the legal owner. This provision recognizes the economic reality that lessees effectively exercise ownership rights in such arrangements.

Impact of Acquisition Timing

The timing of asset purchases significantly affects allowable depreciation. Assets used for fewer than 180 days in a financial year qualify for only half the applicable rate, as shown below:

Asset Type Purchase Value Usage Period Calculation Depreciation
Machine (15%) ₹40,000 <180 days ₹40,000×15%×½ ₹3,000
Car (15%) ₹3,00,000 <180 days ₹3,00,000×15%×½ ₹22,500

Dual Calculation Approaches

Companies typically maintain separate depreciation calculations for financial reporting versus tax purposes. This dual approach stems from the differing objectives between regulatory frameworks. The Companies Act focuses on representing the true economic consumption of asset value, providing an accurate financial picture. In contrast, the Income Tax Act aims to standardize tax deductions across businesses, creating a uniform system for taxation purposes.

Understanding these provisions helps businesses maximize legitimate tax benefits while maintaining compliance with regulatory requirements.

Depreciation Rates for FY 2025-26 for Most Commonly Used Assets

The Income Tax Act provides a structured framework of depreciation rates for FY 2025-26 that businesses must apply when calculating their tax liabilities. These rates serve as a critical reference point for financial planning and tax compliance.

The depreciation rate chart is organized into two main sections: Part A for Tangible Assets and Part B for Intangible Assets. Each asset category has been assigned specific rates based on their nature, expected useful life, and wear and tear patterns.

Buildings fall into several sub-categories with varying rates:

  • Residential structures - 5% depreciation rate
  • Commercial buildings and hotels - 10% depreciation rate
  • Temporary wooden structures - 40% depreciation rate (reflecting their shorter lifespan)

Furniture and fittings including electrical fixtures attract a standard 10% depreciation rate across all types and usage patterns.

Plant and machinery encompasses a diverse range of assets with differentiated rates:

  • Standard machinery - 15% depreciation rate
  • Computers and software - 40% depreciation rate
  • Motor vehicles for business use - 15% depreciation rate
  • Commercial vehicles used in hiring businesses - 30% depreciation rate

Books owned by professionals receive specialized treatment under the tax code:

  • Annual publications - 100% write-off
  • Non-annual professional books - 60% depreciation rate
  • Lending library books - 100% depreciation rate

Intangible assets such as franchises, trademarks, patents, licenses, and copyrights uniformly qualify for a 25% depreciation rate.

The timing of asset acquisition plays a significant role in depreciation calculations. Assets used for less than 180 days in a financial year qualify for only half the applicable rate. For example, a car worth ₹3,00,000 purchased in the latter half of the fiscal year would receive depreciation of ₹22,500 (calculated as ₹3,00,000 × 15% × ½).

Businesses must carefully apply these prescribed rates based on accurate asset classification and usage period. Proper implementation ensures both tax compliance and optimization of legitimate deductions, ultimately affecting the company's financial position and tax liability.

Depreciation Rates as Per the Income Tax Act

The Income Tax Act establishes a structured classification system for depreciable assets with specific rates assigned to each category. These prescribed rates serve as the foundation for tax calculations across businesses in India and fall into two distinct sections.

Part A: Tangible Assets This section covers physical assets used in business operations:

Asset Class Key Examples Rate
Buildings Residential structures 5%
Buildings Commercial spaces, hotels 10%
Buildings Water treatment systems (acquired after Sept 1, 2002) 40%
Furniture All fittings including electrical 10%
Plant & Machinery Standard machinery 15%
Plant & Machinery Computers and software 40%
Vehicles Personal-use cars 15%
Vehicles Commercial taxis/busses 30%
Books Professional annual publications 100%

Part B: Intangible Assets For intellectual property and similar business rights, the Income Tax Act maintains a consistent approach:

Intangible assets including franchises, trademarks, patents, licenses, and copyrights all qualify for a uniform 25% depreciation rate.

Businesses must classify their assets according to this framework when calculating taxable income. The structure creates standardization across industries while acknowledging the varying lifespans of different asset types.

Timing plays a crucial role in depreciation calculations under the Income Tax Act. Assets used for less than 180 days in a financial year receive only half the applicable rate. This provision ensures tax treatment reflects actual asset utilization periods.

While the Companies Act 2013 focuses on the useful life approach for depreciation, the Income Tax Act provides these fixed rates to create uniformity in tax treatment. This fundamental difference often results in separate depreciation amounts between financial reporting and tax calculations, requiring businesses to maintain dual record systems.

The block-of-assets concept further simplifies tax depreciation by grouping similar assets together and treating them as a single entity. This approach streamlines compliance while providing standardized treatment across industries.

Rate of Depreciation under the Companies Act 2013

The Companies Act 2013 represents a significant paradigm shift in how businesses approach depreciation for financial reporting. Unlike its predecessor, this Act adopts a useful life approach rather than relying on fixed percentage rates. This fundamental change focuses on reflecting the true economic consumption of asset value over time, creating a more accurate financial representation.

How does Schedule II impact depreciation calculations?

Schedule II of the Companies Act 2013 provides a comprehensive reference chart detailing useful lives for various asset categories. This schedule serves as a guideline for determining appropriate depreciation periods, representing a significant departure from the percentage-based approach of the 1956 Act.

The formula for calculating depreciation typically follows: Rate of Depreciation = [(Original Cost – Residual Value) / Useful Life] × 100

What are the financial reporting implications?

The useful life approach often yields different depreciation amounts compared to tax calculations under the Income Tax Act. These variations create temporary differences that require deferred tax accounting treatments. Consequently, most businesses maintain separate depreciation records, one for financial reporting compliance and another for tax purposes.

Companies must disclose their chosen depreciation methods, useful life assumptions, and reconciliation of differences between tax and accounting depreciation in the notes to financial statements. This transparency helps stakeholders assess the true economic value of company assets and understand management's capital allocation decisions.

Business leaders should carefully evaluate their asset portfolios to determine appropriate useful lives and select depreciation methods that best represent economic reality while complying with statutory requirements. This thoughtful approach ensures financial statements accurately reflect the company's financial position and performance.

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Frequently Asked Questions

What is the depreciation rate of a company?

The depreciation rate varies based on asset class and applicable law. Under the Companies Act 2013, rates are determined by the asset's useful life rather than fixed percentages. In contrast, the Income Tax Act specifies fixed rates: buildings (5-40%), furniture (10%), plant and machinery (15-40%), and intangible assets (25%). First and foremost, companies must identify which regulatory framework applies to their specific reporting purpose.

How do companies calculate depreciation?

Companies typically use three methods. The Straight Line Method divides cost evenly across the asset's life using the formula: [(Original Cost – Residual Value) / Useful Life] × 100. Alternatively, the Written Down Value Method applies a fixed percentage to the remaining asset value after previous depreciation. Finally, the Unit of Production Method links depreciation to actual usage. Fundamentally, the choice depends on both regulatory requirements and business objectives.

Which depreciation method is better?

No single method is universally superior. SLM provides consistent expenses ideal for financial planning but may not reflect true asset value decline. Correspondingly, WDV better represents actual value deterioration with higher initial depreciation. In relation to tax benefits, WDV often provides greater immediate tax advantages while SLM offers simpler calculations and predictability.

Who decides depreciation rates?

For financial reporting, the Ministry of Corporate Affairs determines useful life guidelines through Schedule II of Companies Act 2013. By and large, for taxation purposes, the Income Tax Department establishes rates specified in the Income Tax Act.

What is depreciation allowance under Income Tax Act?

Depreciation allowance is a tax deduction permitted on business assets as per Section 32 of the Income Tax Act. This mandatory allowance follows the WDV method (except for power generation units) and is deemed granted even if not explicitly claimed in financial statements.

Mukesh Goyal

Mukesh Goyal is a startup enthusiast and problem-solver, currently leading the Rize Company Registration Charter at Razorpay, where he’s helping simplify the way early-stage founders start and scale their businesses. With a deep understanding of the regulatory and operational hurdles that startups face, Mukesh is at the forefront of building founder-first experiences within India’s growing startup ecosystem.

An alumnus of FMS Delhi, Mukesh cracked CAT 2016 with a perfect 100 percentile- a milestone that opened new doors and laid the foundation for a career rooted in impact, scale, and community.

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How to Start a Construction Company: A Step-By-Step Guide

How to Start a Construction Company: A Step-By-Step Guide

India’s construction industry is one of the fastest-growing sectors, contributing significantly to economic development and job creation. With increasing urbanisation, government-led infrastructure projects, and rising demand for residential and commercial spaces, the sector presents a massive opportunity for entrepreneurs.

Starting a construction company today offers the potential for long-term profitability and the opportunity to contribute to the nation’s development journey.

But launching a successful construction company requires more than just technical know-how. It involves strategic planning, legal compliance, financial preparation, and effective operational execution.

This guide walks you through everything you need to know to start your own construction business in India.

Table of Contents

What is a Construction Business?

A construction business is involved in the planning, designing, constructing, and maintaining buildings and infrastructure. This includes residential properties, commercial complexes, roads, bridges, and industrial structures. Construction businesses manage everything from groundwork to the final delivery of projects.

There are several types of construction businesses, such as:

  • General Contracting Firms: Manage entire construction projects.
  • Specialised Trades: Focus on specific services like electrical work, plumbing, HVAC, or roofing.
  • Project Management Companies: Oversee project timelines, budgets, and subcontractors for clients.

Each type serves a distinct market and can be scaled based on expertise and demand.

Why Should You Start a Construction Company?

Starting a construction company can be both profitable and impactful. Here’s why:

  • High demand: Real estate growth, government infrastructure spending, and smart city developments keep demand steady.
  • Lucrative contracts: Projects often run into lakhs or crores, offering good revenue potential.
  • Entrepreneurial freedom: Be your own boss, choose your projects, and build your brand.
  • Job creation & impact: You directly contribute to community development by building homes, schools, hospitals, etc.
  • Long-term stability: A construction company can grow into a multi-city or even national operation with the right strategy.

Different Business Structures of a Construction Company

Choosing the right business structure is crucial, as it determines how your business is owned, taxed, and operated. Here are some common options in India:

  • Private Limited Company: Offers limited liability, legal recognition, and easier funding options; Ideal for medium to large construction firms.
  • Public Limited Company: Suitable for large construction firms planning to raise public funds; Requires more compliance and regulatory oversight.
  • Limited Liability Partnership (LLP): Offers flexibility with limited liability protection; Good for small to mid-sized firms with multiple partners.
  • One Person Company (OPC): Great for solo entrepreneurs who want to limit liability while maintaining full control.
  • Partnership Firm: Simple to set up; best suited for small businesses with limited investment and informal structures.
  • Subsidiary Company: A foreign company can establish a construction subsidiary in India, offering tax and operational benefits.

In New Delhi, the stamp duty on an LLP Agreement is charged at 1% of the total capital contribution.

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Benefits of Starting a Construction Company in India

The Indian market presents numerous advantages for construction entrepreneurs:

  • Massive Market Demand: The need for housing, commercial spaces, roads, and public infrastructure is growing rapidly.
  • Government Push: Schemes like AMRUT, Smart Cities Mission, and PMAY are fueling construction activity.
  • Urbanisation: Rapid growth in Tier 1 and 2 cities increases residential and commercial needs.
  • Real Estate Boom: Increased investment in the real estate sector drives demand for contractors and developers.
  • High Revenue Potential: Construction projects often have high profit margins if well-managed.

Requirements to Start a Construction Company

Here are the basic requirements to legally and effectively start your construction business:

  • Choose a Legal Structure (e.g., Pvt Ltd, LLP, Partnership)
  • Company Registration with the Ministry of Corporate Affairs (MCA)
  • PAN, TAN & GST Registration
  • Professional Tax and Labour Law Compliance
  • Business Bank Account for financial operations
  • Construction Licenses/Permits, such as contractor licenses, environmental clearances (if applicable)
  • ESIC and EPF Registration if you employ workers
  • Insurance Policies for worker safety and project liability

How to Start a Construction Company?

Here’s a step-by-step guide to starting your construction business:

  1. Conduct market research
    Understand demand, competition, and legal requirements in your target area.
  2. Write a business plan
    Include financial projections, service offerings, niche focus (residential, commercial, etc.), and marketing strategy.
  3. Choose your legal structure
    Decide whether a Pvt Ltd, LLP, or Partnership suits your needs best.
  4. Register your business
    Complete the incorporation process with the Registrar of Companies or local authorities.
  5. Obtain licenses and approvals
    Apply for necessary permits like a contractor license, GST, labour licenses, etc.
  6. Secure funding
    Consider business loans, working capital, or private investors to fund initial operations.
  7. Set up office & hiresStaff: Establish a physical office, recruit skilled workers, engineers, and subcontractors.
  8. Create branding & marketing strategy: Build a website, showcase past work, leverage social media, and network in local real estate circles.
  9. Build supplier & vendor networks: Establish relationships with material suppliers, equipment vendors, and service providers.
  10. Launch your services: Start bidding on projects and deliver quality work to build a reputation.

Documents Required for Construction Company Registration

Here’s a list of essential documents you’ll need for company registration:

  • Identity Proof: PAN card and Aadhaar card of all directors/partners.
  • Address Proof: Utility bill, passport, or driving license of directors/partners.
  • Business Address Proof: Rental agreement or electricity bill of office premises.
  • Company Documents:
  • Business Bank Account for financial operations
    • Memorandum of Association (MoA) & Articles of Association (AoA) for Pvt Ltd or OPC.
    • LLP Agreement for LLPs
    • Partnership Deed for partnership firms
  • Photographs: Passport-sized photos of all promoters.
  • Digital Signature Certificate (DSC): Required for online registration.
  • Industry-specific Licenses: Depending on your service type and region.

Conclusion

Starting a construction company in India is a solid business opportunity with high growth potential. With the country’s focus on infrastructure development and urban expansion, demand for skilled construction services continues to rise. From choosing the right business structure to complying with legal regulations, securing funds, and building a skilled team, each step is crucial.

With the right foundation, planning, and execution, your construction company can grow into a profitable, sustainable enterprise that shapes skylines and supports economic development.

Frequently Asked Questions

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Register your business

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

Frequently Asked Questions

How do I register as a construction company in India?

To register a construction company in India, follow these steps:

  1. Choose a Business Structure
  2. Name Reservation
  3. Obtain Digital Signatures (DSC)
  4. Company Registration with MCA
  5. Open a Business Bank Account
  6. Obtain GST Registration
  7. Apply for Construction-Specific Licenses
  8. Comply with Labour and Environmental Laws

How much does it cost to register a construction company in India?

The total cost of registering a construction company in India depends on factors like the business structure you choose (such as a Private Limited Company, LLP, OPC, or Partnership Firm) and your location. Each structure has different government fees and compliance requirements.

Additional expenses may include:

  • Digital Signature Certificates (DSCs)
  • Professional fees
  • GST registration
  • State-specific licenses or permits

Is GST registration mandatory for a construction company?

Yes, GST registration is mandatory if:

  • Your annual turnover exceeds ₹20 lakhs (₹10 lakhs in special category states).
  • You work on interstate projects or government contracts.
  • You want to claim the Input Tax Credit (ITC) on raw materials and subcontractor services.

Even if not mandatory by turnover, many construction businesses voluntarily register to benefit from ITC and credibility with clients.

What is the tax rate for construction companies in India?

Tax rates depend on your business structure and type of services:

  • Corporate Tax: 25% (plus surcharge and cess) for domestic companies under the new regime.
  • LLPs: 30% + applicable surcharge/cess.

Sarthak Goyal

Sarthak Goyal is a Chartered Accountant with 10+ years of experience in business process consulting, internal audits, risk management, and Virtual CFO services. He cleared his CA at 21, began his career in a PSU, and went on to establish a successful ₹8 Cr+ e-commerce venture.

He has since advised ₹200–1000 Cr+ companies on streamlining operations, setting up audit frameworks, and financial monitoring. A community builder for finance professionals and an amateur writer, Sarthak blends deep finance expertise with an entrepreneurial spirit and a passion for continuous learning.

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Startup India Scheme: Eligibility Criteria, Benefits & Application Details

Startup India Scheme: Eligibility Criteria, Benefits & Application Details

The Startup India Scheme is a flagship initiative by the Government of India aimed at fostering entrepreneurship, innovation, and economic growth. Launched in 2016, this scheme provides startups with financial assistance, tax exemptions, and regulatory benefits to help them scale efficiently. This blog explores the eligibility criteria, benefits, and application process to guide aspiring entrepreneurs on leveraging this initiative for their business growth.

Table of Contents

Definition of "Startup"

As per the Startup India Scheme, a "Startup" is defined by the following criteria:

  • The entity should be incorporated as a Private Limited Company, a Limited Liability Partnership (LLP), or a Registered Partnership Firm.
  • The age of the company should not exceed 10 years from the date of incorporation.
  • The annual turnover should not exceed INR 100 crore in any of the financial years since incorporation.
  • The business should be working towards innovation, improvement of products/processes/services, or scalable business models with high potential for employment generation and wealth creation.
  • Startups should be recognised by the Department for Promotion of Industry and Internal Trade (DPIIT) to avail of scheme benefits.

What Is the Startup India Scheme?

The Startup India Scheme was launched in 2016 with the objective of encouraging entrepreneurship, generating employment, and fostering innovation. This initiative is managed by the Department for Promotion of Industry and Internal Trade (DPIIT) and aims to position India as a global startup hub by offering regulatory support, funding access, and tax exemptions.

Why Was Startup India Launched?

India has always been home to entrepreneurs, but before 2016, starting and scaling a business came with significant roadblocks- complex regulations, limited funding options, and restricted market access. Recognising this, the Government of India launched the Startup India initiative on January 16, 2016, to create a more supportive ecosystem for startups.

Here’s why the initiative was needed and how it helps:

  • Reducing Bureaucratic Hurdles
  • Easing Financial Constraints
  • Encouraging Job Creation & Innovation
  • Enabling Market Access & Growth
  • Creating a Culture of Entrepreneurship

Since its launch, over 100,000 startups have been recognised under the scheme, creating jobs, driving innovation, and strengthening India’s position as a global startup hub.

Top Features Of the Startup India Scheme

The Startup India Scheme offers multiple benefits to startups, including:

  • Tax Exemptions: Startups are eligible for a three-year income tax exemption.
  • Funding Support: Access to government funds and venture capital assistance.
  • Simplified Compliance: Reduced regulatory burden with self-certification for labour and environmental laws.
  • Fast-Tracked Patent Registration: Reduced fees and faster processing for patent applications.
  • Networking Opportunities: Participation in government-organised startup festivals and events.
  • Access to Government Tenders: Startups receive preference in public procurement without prior experience requirements.

Eligibility Criteria for the Startup India Scheme

To be eligible, startups must meet specific criteria set by the Department for Promotion of Industry and Internal Trade (DPIIT).

Here’s a detailed breakdown of the eligibility requirements:

  • Be incorporated as a Private Limited Company, LLP, or a Registered Partnership Firm.
  • Be less than 10 years old from the date of incorporation.
  • Have an annual turnover not exceeding INR 100 crore.
  • Focus on innovation, scalability, and employment generation.
  • Obtain DPIIT recognition for startup status.

Types of Organisations Eligible For the Startup India Scheme

The following entities qualify for the scheme:

  • Private Limited Companies: Must be registered under the Companies Act, 2013.
  • Limited Liability Partnerships (LLPs): Must be registered under the LLP Act, 2008.
  • Registered Partnership Firms: Must be incorporated under the Indian Partnership Act, 1932.

How to Register Your Startup with the Startup India Scheme

Step 1: Incorporate Your Business

Before applying for Startup India recognition, you must officially register your business as a legal entity. Your startup can be incorporated as one of the following:

  • Private Limited Company – Register under the Companies Act, 2013 with the Ministry of Corporate Affairs (MCA).
  • Limited Liability Partnership (LLP) – Register under the Limited Liability Partnership Act, 2008 with the MCA.
  • Partnership Firm – Register under the Indian Partnership Act, 1932 with the respective state authority.

Step 2: Register Under the Startup India Scheme

Once your business is incorporated, you can apply for recognition under the Startup India initiative by following these steps:

  • Visit the Startup India portal www.startupindia.gov.in
  • Click on "Register" and create an account.
  • Log in and navigate to “Recognition” → “Apply for DPIIT Recognition”.
  • Fill in the application form with details about your business.

Step 3: Apply for DPIIT Recognition

To get official recognition as a startup, you must apply for DPIIT (Department for Promotion of Industry and Internal Trade) recognition. DPIIT-recognised startups gain access to tax benefits, easier compliance, and funding opportunities.

Steps to Apply for DPIIT Recognition:

  • Provide business details (name, incorporation date, industry sector, location).
  • Describe your startup’s innovation, scalability, and market potential.
  • Upload supporting documents (explained in Step 5).
  • Submit the application for review.

Step 4: Recognition Application Submission

Once all details are filled in, submit the Startup India recognition application.

The DPIIT reviews applications to ensure the business meets eligibility criteria (e.g., age of the startup, turnover, and innovation focus). If all documents are in order, recognition is granted within 2-3 weeks.

Step 5: Documents Required for Registration

You must upload specific documents during the registration process. Ensure you have:

Mandatory Documents:

  • Certificate of Incorporation / Registration – Proof that your business is legally registered.
  • Detailed Business Description – A document explaining how your startup is innovative and scalable.
  • PAN (Permanent Account Number) – A copy of your business’s PAN card for tax purposes.

Additional Documents (If Applicable):

  • Patent or Trademark Details – If your startup has intellectual property rights, submit supporting documents.
  • Letter of Recommendation (Optional) – From an incubator, industry expert, or recognised institution supporting your innovation.

Step 6: Get Your Recognition Number

Once your application is approved, you will receive a Startup Recognition Number from DPIIT. This confirms that your business is officially recognised under Startup India and is eligible for various benefits.

Step 7: Some Other Important Things To Follow

  • Ensure compliance with tax laws and regulatory requirements.
  • Utilise government schemes and incentives to scale operations.

Benefits From DPIIT

Startups recognised under DPIIT receive several benefits, including:

  • Tax exemptions under Section 80 IAC of the Income Tax Act.
  • Easier access to government grants and funds.
  • Self-certification for labour & environmental laws, reducing compliance costs.
  • Simplified compliance and faster patent approvals.
  • Gain visibility through Startup India showcases and events.

Advantages of the Startup India Scheme

  • Financial Support: Grants, loans, and venture capital funding assistance.
  • Regulatory Benefits: Self-certification for labor and environmental laws.
  • Tax Relief: Exemption from income tax for 3 years.
  • Market Access: Access to government tenders and public procurement schemes.
  • Networking Opportunities: Participation in startup events and mentorship programs.

Conclusion

India is rapidly becoming a global hub for startups, and the Startup India Scheme is at the heart of this transformation. By nurturing innovation, job creation, and economic development, the initiative is shaping the future of entrepreneurship in India.

Frequently Asked Questions

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Register your business
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Register your Business starting at just 1,499 + Govt. Fee

Register your business
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Register your Limited Liability Partnership in just 1,499 + Govt. Fee

Register your business

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

Frequently Asked Questions

When was the Startup India Scheme launched?

The Startup India Scheme was launched on January 16, 2016, by the Government of India to promote entrepreneurship, innovation, and economic growth.

Who is eligible for the Startup India Scheme?

To be eligible for the Startup India Scheme, a business must:

  • Be registered as a Private Limited Company, Limited Liability Partnership (LLP), or a Registered Partnership Firm.
  • Be less than 10 years old from the date of incorporation.
  • Have an annual turnover not exceeding INR 100 crore in any financial year.
  • Be working towards innovation, improvement, or development of a scalable business model.
  • Obtain recognition from the Department for Promotion of Industry and Internal Trade (DPIIT).

Is Startup India Tax-Free?

Startups registered under the Startup India Scheme and recognised by DPIIT are eligible for a three-year income tax exemption under Section 80-IAC of the Income Tax Act. Additionally, they benefit from exemptions on capital gains tax and angel tax under certain conditions.

What are the Startup India benefits?

The key benefits of the Startup India Scheme include:

  • Tax exemptions: Three-year income tax holiday and angel tax exemption.
  • Financial support: Access to a ₹10,000 crore Fund of Funds for investment.
  • Simplified compliance: Self-certification for labour and environmental laws.
  • Faster patent registration: 80% rebate on patent filing fees with expedited processing.
  • Networking and mentorship: Opportunities through startup hubs, incubators, and accelerator programs.

How does the Startup India Scheme support new businesses?

The Startup India Scheme supports new businesses by:

  • Providing financial assistance through government-backed funds and venture capital access.
  • Offering tax benefits to reduce financial burdens in the early years.
  • Simplifying regulatory processes, making compliance easier.
  • Fast-tracking intellectual property rights (IPR) registrations for startups.
  • Creating networking opportunities through startup events, incubators, and accelerator programs.
  • Facilitating ease of doing business with relaxed norms and exemptions from various government regulations.

Nipun Jain

Nipun Jain is a seasoned startup leader with 13+ years of experience across zero-to-one journeys, leading enterprise sales, partnerships, and strategy at high-growth startups. He currently heads Razorpay Rize, where he's building India's most loved startup enablement program and launched Rize Incorporation to simplify company registration for founders.

Previously, he founded Natty Niños and scaled it before exiting in 2021, then led enterprise growth at Pickrr Technologies, contributing to its $200M acquisition by Shiprocket. A builder at heart, Nipun loves numbers, stories and simplifying complex processes.

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