Startup India Scheme: Eligibility Criteria, Benefits & Application Details

Understanding Company Capital Structure in 2025

Authorized capital is the maximum amount of share capital that a company is authorized to issue, while Paid-Up Capital is the actual amount of share capital issued and paid for by shareholders.

A company's capital structure forms the bedrock of its financial framework. This structure shows how a business funds its operations by mixing equity and debt to create a roadmap for growth and stability.

What is authorized capital and how is it defined in MOA?

Authorized capital (also called nominal or registered capital) sets the maximum share capital a company can legally issue to shareholders. The company's Memorandum of Association (MOA) clearly defines this limit under the Capital Clause.

This capital acts as a regulatory boundary. A private limited company with an authorized capital of ₹10 lakh can't issue more shares beyond this amount unless it changes its MOA. The company needs shareholder approval for this change and must file it with the Registrar of Companies within thirty days.

Paid-up capital meaning and its role in equity funding

Paid-up capital is the actual money shareholders give to a company when they buy shares. Unlike authorized capital, this represents real money in the company's accounts that it can use for business operations.

The 2015 Companies Act amendment removed the minimum paid-up capital requirement. Now entrepreneurs can start with just ₹5,000. This money proves valuable because you don't need to pay it back like a loan. The paid-up capital also shows the company's financial health, how much it relies on equity, and its loan repayment capacity.

Why capital structure matters during company registration

A well-laid-out capital structure shapes a new company's operations and growth potential. Your company's capital structure during registration affects:

1. Financial flexibility - A smart capital structure lets you raise future funds without changing legal documents often.
   
2. Risk assessment - Investors and lenders look at your capital structure to check financial stability.
   
3. Registration costs - Your authorized capital amount decides the registration fees and stamp duty.
   

Companies should balance their original capital structure based on what their industry needs, how they plan to grow, and where they can get funding.

Authorized Capital vs Paid-Up Capital: Key Differences

Understanding the distinction between authorized capital and paid-up capital is fundamental to grasping a company's capital structure. This knowledge is crucial for effective corporate governance, regulatory compliance, and financial planning.

Legal Definitions and Compliance Framework

• Authorized Capital is the maximum share capital a company is legally permitted to issue, as specified in its Memorandum of Association (MoA). This acts as a ceiling, ensuring that the company cannot issue shares beyond this limit without amending its foundational documents.
  
• Paid-Up Capital is the actual amount of money received from shareholders in exchange for shares issued. By law, paid-up capital must always be less than or equal to authorized capital.
  

Impact on Share Issuance and Fundraising

• Authorized capital represents the company’s potential for raising funds, setting the upper boundary for share issuance. It provides flexibility for future fundraising and expansion without the need for immediate regulatory changes.
  
• Paid-up capital reflects the real investment made by shareholders and is the actual capital available for business operations. It is recorded in the company’s financial statements and directly impacts the company’s financial strength and investor confidence.
  

When a company reaches its authorized capital limit with paid-up capital, it faces two choices:

• Increase authorized capital through a formal amendment to the MoA, requiring shareholder approval and regulatory filings.
  
• Facilitate share transfers among existing and new shareholders, without increasing the total capital.
  

Capital Flexibility: Changes and Procedures

• Authorized Capital: Can be increased or decreased by amending the MoA, which involves:
  
  • Reviewing the Articles of Association (AoA) for relevant provisions.
    
  • Passing a board resolution to convene a shareholders' meeting.
    
  • Obtaining shareholder approval via an ordinary or special resolution.
    
  • Filing statutory forms (such as eForm SH-7 and eForm MGT-14) with the Registrar of Companies within the prescribed timeframe.
    
• Paid-Up Capital: Changes only when the company issues new shares or when existing shares are fully paid up. This directly affects the company’s liability for dividends and its operational capital.
  

Comparative Table: Authorized Capital vs Paid-Up Capital

How to Decide Capital Amounts for New Companies

You need a well-laid-out approach to calculate the right capital amounts for your new company. This helps balance your current needs with future growth. Here's how you can break this down into four practical steps:

Step 1: Estimate operational and contingency needs

Start with a financing plan that shows your startup costs. Your plan should cover equipment purchases, premises costs, inventory, and working capital needs for your first 6-12 months. You'll need enough buffer money to handle unexpected expenses that could disrupt your operations. Capital projects always face uncertainties, so you should set aside a contingency fund—about 30% of your total estimated needs—to maintain financial stability. This fund serves as your safety net against future uncertainties.

Step 2: Set authorized capital for future scalability

After you figure out your requirements, you should set your authorized capital at 5-10 times your original paid-up capital. This gives you room to raise funds later without changing your MOA. To cite an instance, see how a ₹2 lakh immediate paid-up capital works better with ₹10-20 lakh authorized capital to create flexibility. Keep in mind that authorized capital sets your fundraising limit but doesn't represent actual money you can use.

Step 3: Determine paid-up capital based on shareholder commitment

Your shareholders' realistic contribution becomes your paid-up capital—the actual money invested in your company. Most startups work well with paid-up capital between ₹1 lakh and ₹5 lakh, based on what their industry needs. The final amount should match both your immediate operational needs and your shareholders' risk appetite.

Step 4: Consider ROC fees and stamp duty implications

The regulatory costs change with different capital amounts. ROC filing fees increase as your authorized capital grows—from ₹4,000 for capital under ₹1 lakh to ₹1,56,000 plus extra fees when capital exceeds ₹1 crore. The stamp duty (usually 0.15% of authorized capital) applies when you register or increase capital. A 2021 Supreme Court ruling made this duty a one-time payment with a maximum cap, whatever the future capital increases might be.

Case Study: Capital Planning for ABC Pvt Ltd

Let's get into how ABC Pvt Ltd planned its capital structure to balance current costs with future growth needs.

Original capital structure: ₹10 lakh authorized, ₹1 lakh paid-up

ABC Pvt Ltd set up its capital framework with ₹10 lakh authorized capital against ₹1 lakh paid-up capital. The company followed the post-2015 Companies Act amendment that removed the minimum paid-up capital requirement. This 10:1 ratio creates a perfect balance. It gives enough operational funds through actual investment while leaving room for future growth without needing regulatory changes.

ROC fee effects based on capital tiers

The company thought about how fees work at different capital levels. ABC Pvt Ltd kept its authorized capital at ₹10 lakh to avoid higher fee brackets. The ROC fee stays around ₹35,000 plus extra charges for authorized capital under ₹10 lakh. The company would pay much more if they go beyond this limit - ₹1,35,000 plus ₹100 per ₹10,000 for capital between ₹50 lakh and ₹1 crore.

Flexibility for future share issuance without MOA change

ABC Pvt Ltd can issue extra shares worth ₹9 lakh without changing its MOA. This difference between authorized and current paid-up capital gives them room to grow. Going beyond the ₹10 lakh mark would need shareholder approval, a board resolution, an extraordinary general meeting, and filing Form SH-7 with the Registrar within thirty days.

Cost-benefit analysis of higher authorized capital

The company's capital planning shows smart financial thinking. The ₹10 lakh authorized capital balances several factors:

Current savings: Lower ROC fees and stamp duty (usually 0.15% of authorized capital) Future flexibility: Room to issue extra shares worth ₹9 lakh without paperwork Credibility advantage: Better stability in the eyes of potential investors and partners

ABC Pvt Ltd shows how smart capital planning helps long-term business goals while keeping initial registration costs low. This matters a lot for new companies with tight budgets.

Frequently Asked Questions

Iccha Shakti

Encourages aspiring entrepreneurs to kickstart their business ventures.

Gyaan Shakti

Offers knowledge and ecosystem support to women entrepreneurs, nurturing entrepreneurship.

Karma Shakti

Provides practical assistance to entrepreneurs in establishing and expanding their businesses.

It specifically provides access to programs for

• Incubation and acceleration
• Entrepreneurship skilling and mentorship
• Marketing assistance
• Funding and financial assistance
• Compliance and tax assistance
• Community and networking

Eligibility

Any woman entrepreneur with an established or new startup or just a business idea can benefit from this scheme.

Application procedure for Startups

• Visit https://wep.gov.in/.
• Click on the “Register” button on the homepage. Following this, a registration form will appear on the screen.
• Fill in all the details and click on the “Register” button at the bottom of the page.
• After completing registration, a page will appear asking for “Areas of Interest” and relevant fields.
• Fill in all the Personal Information, Business Information, and Educational information. Keep in mind that the fields might vary depending on the area of interest you are choosing.
• Successful submission of details leads you to become a member of the WEP and grants you access to several benefits.

Benefits of the WEP

WEP actively hosts a wide range of events as a platform, providing resources and promoting entrepreneurial communities.

• It provides monetary assistance, including seed capital, growth capital, line of credit( LOC), and non-credit support.
• Promotion of offline initiatives and outreach programs by partnering with other organizations.
• Incubation and acceleration support to startups founded or co-founded by women entrepreneurs registered with the program.
• Identification of skill gaps and providing online/offline training on these aspects.
• Marketing and networking support to early-stage or established entities
• Compliance services to registered users, which provides them with the essential tools to adhere to legal compliances, perform registrations, furnish accounts, make loan applications, provide license counseling, and so on.
• A like-minded community to understand the true spirit of entrepreneurship and the way forward.

To provide better support, WEP has tied up with some Fortune companies like CRISIL, Facebook, SIDBI, NASSCOM, DICE, FICCI, Mann Foundations, Shopclues, CII, and many others. The fortunes will play a key role in developing different skill sets important for a robust entrepreneurial ecosystem.

Frequently Asked Questions

What Is The Meaning of Franchising a Business?

Franchising is a business model where a franchisor grants the rights to an individual (franchisee) to operate under its brand, using its products, services, and business processes. The franchisee pays a fee and agrees to operate under the franchisor’s guidelines in exchange for brand licensing, training, operational support, and marketing assistance.

The franchising model benefits both parties:

• Franchisor Benefits: Rapid expansion, increased brand reach, and revenue from franchise fees.
  
• Franchisee Benefits: Access to a recognised brand, reduced startup risk, and operational guidance.
  

Key aspects of franchising include:

• Brand Licensing: The franchisee gets permission to use the franchisor's brand name and trademarks.
  
• Operational Support: Training, marketing, and business strategy support are provided.
  
• Profit-sharing Agreements: Franchisees pay royalties or a percentage of revenue to the franchisor.
  

Types of Franchises

Franchises can be categorised based on their structure and operational model:

Product Distribution Franchise:

• Franchisee sells the franchisor’s products under its brand.
  
• Examples: Automobile dealerships (Maruti Suzuki), and soft drink bottlers (Coca-Cola).
  

Business Format Franchise:

• Franchisee adopts the entire business model, including operations, branding, and marketing.
  
• Examples: McDonald’s, Domino’s, KFC.
  

Manufacturing Franchise:

• Franchisee manufactures and sells the franchisor’s products under its brand name.
  
• Example: Food and beverage brands allowing third-party bottlers.
  

Job Franchise:

• A low-cost model where individuals operate small-scale service businesses.
  
• Examples: Cleaning services, travel agencies, real estate consultancy.
  

How Long Does It Take To Franchise a Business?

Franchising a business typically takes between six months to two years, depending on factors like:

• Industry type and regulatory requirements.
  
• Business readiness and operational scalability.
  
• Development of legal and training documents.
  
• Marketing efforts to attract franchisees.
  

How Much Should It Cost To Franchise a Business?

The cost to franchise a business can vary significantly based on factors like industry, business model, and support provided. On average, franchising a business may cost between ₹5 lakh to ₹50 lakh or more in India. Key expenses include:

• Franchise Fee: ₹2 lakh to ₹10 lakh (varies by brand reputation).
  
• Legal and Registration Fees: ₹50,000 to ₹2 lakh.
  
• Training and Support Costs: ₹1 lakh to ₹5 lakh.
  
• Marketing and Branding Expenses: ₹1 lakh to ₹3 lakh.
  
• Infrastructure Setup: Varies depending on the business type.
  

Additional factors like franchise location, infrastructure requirements, and marketing strategy impact the overall investment.

Advantages of Franchising a Business

1. Rapid Expansion: Scale business operations quickly with minimal capital investment.
   
2. Lower Financial Risk: Franchisees fund their business setup, reducing financial burden.
   
3. Brand Recognition: Established branding makes it easier to attract customers.
   
4. Operational Support: Franchisees receive training, marketing, and business guidance.
   
5. Access to Motivated Franchisees: Entrepreneurs invest time and money, ensuring dedication to success.
   

Disadvantages of Franchising a Business

1. Loss of Control: Franchisees operate independently, which can lead to inconsistencies.
   
2. Reputation Risk: Poorly managed franchises can damage brand image.
   
3. Legal & Financial Complexity: Requires detailed agreements and ongoing compliance.
   
4. Ongoing Training & Support: Continuous investment in franchisee development is necessary.
   

Franchise Vs Licensing: What’s The Difference?

How to Start a Franchise Business - 8 Key Steps

Step 1: Determine If Franchising is Right For Your Business

Before diving into franchising, evaluate whether your business is scalable, profitable, and replicable. Ask yourself:

• Is there consistent demand for my product or service?
  
• Can my business model be easily duplicated in different locations
  
• Do I have strong branding and operational processes in place?
  

Not all businesses are fit for franchising. A successful franchise model requires a proven track record, solid profit margins, and strong brand appeal to attract potential franchisees.

Step 2: Protect Your Business’s Intellectual Property

Your brand is one of your most valuable assets. Before offering franchises, secure trademarks, copyrights, and proprietary processes to prevent misuse and ensure brand consistency.

Step 3: Prepare Your Franchise Disclosure Document (FDD)

The Franchise Disclosure Document (FDD) is a legal document that provides prospective franchisees with full transparency about their business. This document must comply with franchise laws and typically includes:

• Franchise fees and ongoing costs
  
• Training and support provided
  
• Franchisor and franchisee responsibilities
  
• Earnings potential (if disclosed)
  
• Legal obligations and dispute resolution process
  

A well-structured FDD builds trust with potential franchisees and helps you stay compliant with franchise laws.

Step 4: Draft a Franchise Agreement

The franchise agreement is a legally binding contract outlining the rights and responsibilities of both the franchisor (you) and the franchisee. Key elements to include:

• Operational guidelines – How franchisees must run the business
  
• Fee structure – Initial franchise fees, royalties, and marketing fund contributions
  
• Territory rights – The defined area where the franchisee can operate
  
• Training and support – What assistance franchisees will receive
  
• Exit clauses – Terms under which a franchise can be sold or terminated
  

This document ensures both parties are aligned and protects your brand from misuse.

Step 5: Register Your Company

Depending on your state and region, you may need to register your franchise with government authorities before selling franchise units. Registration is not mandatory, but it is required to obtain GST registration depending on the turnover.

Head over to Razorpay Rize to Register your Company.

Step 6: Compile an Operation Manual

A franchise operations manual is a step-by-step guide that helps franchisees run the business successfully while maintaining brand consistency. It should cover:

• Day-to-day business processes
  
• Hiring and training staff
  
• Customer service guidelines
  
• Marketing and advertising strategies
  
• Financial management and reporting
  

Step 7: File or Register Your FDD

Once your FDD is finalised, keep it securely stored for easy access and updates as needed. While the FDD is a mandatory document, filing requirements vary by state.

Step 8: Set Strategy To Achieve Your Sales Goal

Develop marketing and recruitment strategies to attract the right franchise partners. The strategy should be tailored to your business, community, and growth objectives. Here are some effective ideas to consider:

• Provide a referral incentive for those who bring in qualified franchisee applicants.
  
• Develop a strategic marketing plan from the start to capture attention.
  
• Recruit sales professionals who understand your business and its story.
  

5 Strategies to Help You Succeed at Franchising

1. Maintain Brand Consistency: Implement strict guidelines for uniformity across locations.
   
2. Select the Right Franchisees: Screen candidates for skills, experience, and commitment.
   
3. Provide Ongoing Training & Support: Regularly update franchisees with best practices.
   
4. Implement Effective Marketing Strategies: Invest in advertising and localised promotions.
   
5. Ensure Strong Financial Management: Monitor franchise performance and optimize cost structures.
   

Case Studies of Successful Franchise Businesses

Franchising is a proven business model that allows entrepreneurs to leverage established brands and systems for success. Below are examples of successful franchise businesses, showcasing their revenue, profit margins, and operational highlights.

1. McDonald's

• Industry: Quick-Service Restaurant (QSR)
  
• Investment: ₹6–14 crores
  
• Profit Margin: 50–60%
  
• Break-even Period: 4–5 years
  McDonald’s is one of the most profitable franchises globally due to its standardized operations and strong brand recognition. In India, its franchise model offers high footfall and consistent demand, making it a lucrative investment.
  

2. Baskin Robbins

• Industry: Ice Cream and Dessert
  
• Investment: ₹10–20 lakhs
  
• Profit Margin: 50–60%
  
• Break-even Period: 6–12 months
  With over 800 outlets in India, Baskin Robbins has built a strong presence in the dessert market. Its diverse flavors and year-round demand ensure steady sales and excellent returns for franchisees.
  

3. Haldiram

• Industry: Food and Snacks
  
• Investment: ₹30 lakhs–₹6 crores (depending on store format)
  
• Profit Margin: 50–60%
  
• Break-even Period: 2–3 years
  Haldiram is a trusted name in Indian snacks and sweets. Its franchise model offers multiple formats, including quick-service restaurants and dine-in outlets, ensuring high profitability backed by a loyal customer base.
  

4. Marco’s Pizza

Marco’s Pizza achieved remarkable growth with a revenue increase of 23.5% in one year by opening 113 stores. The brand focuses on strategic revenue-boosting approaches, making it one of the fastest-growing pizza franchises globally.

5. Lenskart

• Industry: Eyewear Retail
  
• Investment: ₹25 lakhs
  
• Profit Margin: Approx. 33%
  Lenskart is India’s largest eyewear brand, offering trendy products such as prescription glasses and sunglasses. With innovative features like "Try Before You Buy," its franchise model generates average monthly sales of ₹9 lakhs, making it ideal for urban markets
  

Final Thoughts

Franchising can be a great way to start a business without building everything from scratch. You get a known brand, a proven business model, and ongoing support but it’s not a shortcut to success. It still takes effort, investment, and commitment to make it work.

The key is choosing the right franchise. Think about what fits your skills, budget, and long-term goals. A great brand in the wrong location or with poor financial planning can still struggle. Do your homework, understand the costs, and be ready to follow the franchisor’s guidelines.

Frequently Asked Questions