How to Start a Franchise Business in India?

Mar 28, 2025
Private Limited Company vs. Limited Liability Partnerships

Starting a franchise business in India is a lucrative opportunity for aspiring entrepreneurs. Franchising allows individuals to operate a business under an established brand with a proven business model. It offers benefits like brand recognition, operational support, and reduced risk compared to starting an independent venture.

This blog will walk you through everything you need to know about franchising in India.

Table of Contents

What Is The Meaning of Franchising a Business?

Franchising is a business model where a franchisor grants the rights to an individual (franchisee) to operate under its brand, using its products, services, and business processes. The franchisee pays a fee and agrees to operate under the franchisor’s guidelines in exchange for brand licensing, training, operational support, and marketing assistance.

The franchising model benefits both parties:

  • Franchisor Benefits: Rapid expansion, increased brand reach, and revenue from franchise fees.
  • Franchisee Benefits: Access to a recognised brand, reduced startup risk, and operational guidance.

Key aspects of franchising include:

  • Brand Licensing: The franchisee gets permission to use the franchisor's brand name and trademarks.
  • Operational Support: Training, marketing, and business strategy support are provided.
  • Profit-sharing Agreements: Franchisees pay royalties or a percentage of revenue to the franchisor.

Types of Franchises

Franchises can be categorised based on their structure and operational model:

Product Distribution Franchise:

  • Franchisee sells the franchisor’s products under its brand.
  • Examples: Automobile dealerships (Maruti Suzuki), and soft drink bottlers (Coca-Cola).

Business Format Franchise:

  • Franchisee adopts the entire business model, including operations, branding, and marketing.
  • Examples: McDonald’s, Domino’s, KFC.

Manufacturing Franchise:

  • Franchisee manufactures and sells the franchisor’s products under its brand name.
  • Example: Food and beverage brands allowing third-party bottlers.

Job Franchise:

  • A low-cost model where individuals operate small-scale service businesses.
  • Examples: Cleaning services, travel agencies, real estate consultancy.

How Long Does It Take To Franchise a Business?

Franchising a business typically takes between six months to two years, depending on factors like:

  • Industry type and regulatory requirements.
  • Business readiness and operational scalability.
  • Development of legal and training documents.
  • Marketing efforts to attract franchisees.

How Much Should It Cost To Franchise a Business?

The cost to franchise a business can vary significantly based on factors like industry, business model, and support provided. On average, franchising a business may cost between ₹5 lakh to ₹50 lakh or more in India. Key expenses include:

  • Franchise Fee: ₹2 lakh to ₹10 lakh (varies by brand reputation).
  • Legal and Registration Fees: ₹50,000 to ₹2 lakh.
  • Training and Support Costs: ₹1 lakh to ₹5 lakh.
  • Marketing and Branding Expenses: ₹1 lakh to ₹3 lakh.
  • Infrastructure Setup: Varies depending on the business type.

Additional factors like franchise location, infrastructure requirements, and marketing strategy impact the overall investment.

Advantages of Franchising a Business

  1. Rapid Expansion: Scale business operations quickly with minimal capital investment.
  2. Lower Financial Risk: Franchisees fund their business setup, reducing financial burden.
  3. Brand Recognition: Established branding makes it easier to attract customers.
  4. Operational Support: Franchisees receive training, marketing, and business guidance.
  5. Access to Motivated Franchisees: Entrepreneurs invest time and money, ensuring dedication to success.

Disadvantages of Franchising a Business

  1. Loss of Control: Franchisees operate independently, which can lead to inconsistencies.
  2. Reputation Risk: Poorly managed franchises can damage brand image.
  3. Legal & Financial Complexity: Requires detailed agreements and ongoing compliance.
  4. Ongoing Training & Support: Continuous investment in franchisee development is necessary.

Franchise Vs Licensing: What’s The Difference?

Franchising Licensing
Control High Control Low control
Legal obligations Extensive with detailed agreements Less strict, focussed on intellectual property rights
Investment Higher due to training, support, and operational costs Lower primarily for brand usage
Brand usage Franchisee must follow strict brand guidelines Licensee can identify how the brand can be used
Revenue model Royalties, franchise payments, ongoing payments One-time or periodic licensing fees

How to Start a Franchise Business - 8 Key Steps

Step 1: Determine If Franchising is Right For Your Business

Before diving into franchising, evaluate whether your business is scalable, profitable, and replicable. Ask yourself:

  • Is there consistent demand for my product or service?
  • Can my business model be easily duplicated in different locations
  • Do I have strong branding and operational processes in place?

Not all businesses are fit for franchising. A successful franchise model requires a proven track record, solid profit margins, and strong brand appeal to attract potential franchisees.

Step 2: Protect Your Business’s Intellectual Property

Your brand is one of your most valuable assets. Before offering franchises, secure trademarks, copyrights, and proprietary processes to prevent misuse and ensure brand consistency.

Step 3: Prepare Your Franchise Disclosure Document (FDD)

The Franchise Disclosure Document (FDD) is a legal document that provides prospective franchisees with full transparency about their business. This document must comply with franchise laws and typically includes:

  • Franchise fees and ongoing costs
  • Training and support provided
  • Franchisor and franchisee responsibilities
  • Earnings potential (if disclosed)
  • Legal obligations and dispute resolution process

A well-structured FDD builds trust with potential franchisees and helps you stay compliant with franchise laws.

Step 4: Draft a Franchise Agreement

The franchise agreement is a legally binding contract outlining the rights and responsibilities of both the franchisor (you) and the franchisee. Key elements to include:

  • Operational guidelines – How franchisees must run the business
  • Fee structure – Initial franchise fees, royalties, and marketing fund contributions
  • Territory rights – The defined area where the franchisee can operate
  • Training and support – What assistance franchisees will receive
  • Exit clauses – Terms under which a franchise can be sold or terminated

This document ensures both parties are aligned and protects your brand from misuse.

Step 5: Register Your Company

Depending on your state and region, you may need to register your franchise with government authorities before selling franchise units. Registration is not mandatory, but it is required to obtain GST registration depending on the turnover.

Head over to Razorpay Rize to Register your Company.

Step 6: Compile an Operation Manual

A franchise operations manual is a step-by-step guide that helps franchisees run the business successfully while maintaining brand consistency. It should cover:

  • Day-to-day business processes
  • Hiring and training staff
  • Customer service guidelines
  • Marketing and advertising strategies
  • Financial management and reporting

Step 7: File or Register Your FDD

Once your FDD is finalised, keep it securely stored for easy access and updates as needed. While the FDD is a mandatory document, filing requirements vary by state.

Step 8: Set Strategy To Achieve Your Sales Goal

Develop marketing and recruitment strategies to attract the right franchise partners. The strategy should be tailored to your business, community, and growth objectives. Here are some effective ideas to consider:

  • Provide a referral incentive for those who bring in qualified franchisee applicants.
  • Develop a strategic marketing plan from the start to capture attention.
  • Recruit sales professionals who understand your business and its story.

5 Strategies to Help You Succeed at Franchising

  1. Maintain Brand Consistency: Implement strict guidelines for uniformity across locations.
  2. Select the Right Franchisees: Screen candidates for skills, experience, and commitment.
  3. Provide Ongoing Training & Support: Regularly update franchisees with best practices.
  4. Implement Effective Marketing Strategies: Invest in advertising and localised promotions.
  5. Ensure Strong Financial Management: Monitor franchise performance and optimize cost structures.

Case Studies of Successful Franchise Businesses

Franchising is a proven business model that allows entrepreneurs to leverage established brands and systems for success. Below are examples of successful franchise businesses, showcasing their revenue, profit margins, and operational highlights.

1. McDonald's

  • Industry: Quick-Service Restaurant (QSR)
  • Investment: ₹6–14 crores
  • Profit Margin: 50–60%
  • Break-even Period: 4–5 years
    McDonald’s is one of the most profitable franchises globally due to its standardized operations and strong brand recognition. In India, its franchise model offers high footfall and consistent demand, making it a lucrative investment.

2. Baskin Robbins

  • Industry: Ice Cream and Dessert
  • Investment: ₹10–20 lakhs
  • Profit Margin: 50–60%
  • Break-even Period: 6–12 months
    With over 800 outlets in India, Baskin Robbins has built a strong presence in the dessert market. Its diverse flavors and year-round demand ensure steady sales and excellent returns for franchisees.

3. Haldiram

  • Industry: Food and Snacks
  • Investment: ₹30 lakhs–₹6 crores (depending on store format)
  • Profit Margin: 50–60%
  • Break-even Period: 2–3 years
    Haldiram is a trusted name in Indian snacks and sweets. Its franchise model offers multiple formats, including quick-service restaurants and dine-in outlets, ensuring high profitability backed by a loyal customer base.

4. Marco’s Pizza

Marco’s Pizza achieved remarkable growth with a revenue increase of 23.5% in one year by opening 113 stores. The brand focuses on strategic revenue-boosting approaches, making it one of the fastest-growing pizza franchises globally.

5. Lenskart

  • Industry: Eyewear Retail
  • Investment: ₹25 lakhs
  • Profit Margin: Approx. 33%
    Lenskart is India’s largest eyewear brand, offering trendy products such as prescription glasses and sunglasses. With innovative features like "Try Before You Buy," its franchise model generates average monthly sales of ₹9 lakhs, making it ideal for urban markets

Final Thoughts

Franchising can be a great way to start a business without building everything from scratch. You get a known brand, a proven business model, and ongoing support but it’s not a shortcut to success. It still takes effort, investment, and commitment to make it work.

The key is choosing the right franchise. Think about what fits your skills, budget, and long-term goals. A great brand in the wrong location or with poor financial planning can still struggle. Do your homework, understand the costs, and be ready to follow the franchisor’s guidelines.

Frequently Asked Questions

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Register your Limited Liability Partnership in just 1,499 + Govt. Fee

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Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

Frequently Asked Questions

How do I open up my own franchise?

To start your own franchise-

  • You’ll need to create a business model that can be replicated. This involves building a strong brand, developing detailed operational processes, and ensuring your business is profitable.
  • Next, you’ll need to register as a franchisor, create legal agreements (Franchise Disclosure Document & Franchise Agreement), and establish a support system for franchisees.
  • Once everything is in place, you can start recruiting franchise partners.

Do I need to register my franchise?

Yes, in most countries, you need to register your franchise before offering it to potential franchisees. The requirements vary by region—some require a Franchise Disclosure Document (FDD) and legal agreements, while others may have additional licensing requirements.

Which franchise is best for beginners?

For beginners, it’s best to choose a franchise with low initial investment, strong brand recognition, and comprehensive support. Some beginner-friendly franchises include:

  • Food & Beverage: Subway, Dunkin’
  • Retail: Miniso, FirstCry
  • Education & Coaching: Kumon, The Learning Experience
  • Service-Based: Urban Company

Look for franchises with a simple operating model and strong training programs to make the transition smoother.

Which franchise is most profitable?

Profitability depends on location, investment, and management. Before investing, analyse franchise fees, profit margins, and ongoing costs to determine the best fit.

Are franchise fees monthly?

Most franchises charge ongoing royalty fees, which can be monthly, quarterly, or annually. These fees are typically a percentage of your revenue (ranging from 4% to 12%) or a fixed amount. Some franchises also charge additional marketing or operational fees.

Is licensing an alternative to franchising?

Yes, licensing can be an alternative to franchising, but it’s a different business model. In licensing, you grant permission to use your brand, trademark, or product without controlling business operations. In franchising, you provide a complete business model, training, and support while maintaining control over operations. Licensing offers more flexibility but less oversight, while franchising ensures brand consistency but comes with more regulations.

Akash Goel

Akash Goel is an experienced Company Secretary specializing in startup compliance and advisory across India. He has worked with numerous early and growth-stage startups, supporting them through critical funding rounds involving top VCs like Matrix Partners, India Quotient, Shunwei, KStart, VH Capital, SAIF Partners, and Pravega Ventures.

His expertise spans Secretarial compliance, IPR, FEMA, valuation, and due diligence, helping founders understand how startups operate and the complexities of legal regulations.

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Related Posts

Difference Between Businessman and Entrepreneur : Which Path is Right For You?

Difference Between Businessman and Entrepreneur : Which Path is Right For You?

The terms "businessman" and "entrepreneur" are often used interchangeably, but there are distinct differences between the two. Understanding these differences between entrepreneur and businessman can help you determine which path aligns best with your skills, ambitions, and vision for success. In this article, we'll explore the key differences between a businessman and an entrepreneur, examining their mindset, risk-taking approach, and business goals. While a businessman typically follows an established model, an entrepreneur creates something new and innovative. Let's delve deeper into the difference between entrepreneur and business man to help you make an informed decision about your career path.

Table of Contents

Entrepreneur Vs Businessman: Know the Differences Now!

To clearly understand the difference between entrepreneur and business man, let's compare their key characteristics:

Aspect Entrepreneur Businessman
Definition Starts an enterprise based on a new idea or concept Sets up a business with an existing idea
Innovation Constantly works towards innovation in products, business models, and marketing strategies Focuses on executing known business ideas and models
Risk-taking Willing to take greater risks for higher rewards Takes calculated risks and prefers tested methods
Motivation Driven by the desire to innovate, create, and make an impact Primarily motivated by making money and generating profits
Approach Unconventional; creates new markets and explores uncharted territories Conventional; operates based on existing market conditions
Resources Usually starts with limited resources and arranges them along the way Mostly starts with adequate capital and business skills
Competition Aims to make competition irrelevant by creating new uncontested market spaces Tries to capture market share from existing players
Growth Always looking for rapid and significant growth Satisfied with slow and steady growth as long as the business remains profitable

By examining these key differences, you can begin to understand the distinct mindsets and approaches that define an entrepreneur and a businessman. While entrepreneurs bring innovation and disruption to industries, businessmen excel at optimising existing models for profitability and longevity.

Who is a Businessman?

A businessman is an individual who operates within the confines of an existing market, focusing on profitability and stability. They typically follow proven business models, work with lower risks, and aim for steady growth rather than groundbreaking innovation. Businessmen are skilled at identifying opportunities within established industries and leveraging their expertise to maximise returns.

Qualities of a Businessman

To succeed as a businessman, one must possess a unique set of qualities that enable them to navigate the challenges of running a business effectively. Some of the essential qualities of a successful businessman include:

  • Strong decision-making skills to navigate complex business situations
  • Effective risk management to minimise potential losses
  • Excellent leadership abilities to guide teams towards common goals
  • Financial acumen to optimise budgets and maximise profits
  • Adaptability to changing market conditions and consumer demands

A businessman with these qualities can effectively steer their organisation towards profitability, make sound financial decisions, and lead their team to achieve targets and milestones.

Types of Businessman

Businessmen can be categorised based on their business model and operations. Some common types of businessmen include:

  • Small Business Owners: These individuals own and operate small-scale businesses, often in local markets or niche industries.
  • Traders: Businessmen who engage in buying and selling goods or services for profit, often in wholesale or retail markets.
  • Manufacturers: Those who own and manage manufacturing facilities, producing goods for sale to other businesses or consumers.
  • Franchise Owners: Businessmen who operate a business under a franchising agreement, following established business models and brand guidelines.
  • Corporate Businessmen: High-level executives or managers within large corporations, responsible for overseeing departments or entire business units.

Each type of businessman contributes to the economy in their own way, whether by providing employment opportunities, generating revenue, or contributing to the overall growth of their industry.

Who is an Entrepreneur?

An entrepreneur is an individual who identifies a problem or opportunity, takes on the risk of starting a new venture to address it, and comes up with innovative ideas to disrupt the market. Entrepreneurs are driven by a passion for solving problems and creating value, often venturing into uncharted territories to bring their vision to life.

Entrepreneurs focus on building scalable businesses from the ground up, constantly seeking new ways to innovate and improve upon existing solutions. They are not afraid to challenge the status quo and take bold risks in pursuit of their goals. Some famous examples of entrepreneurs include Bill Gates (Microsoft), Steve Jobs (Apple), Elon Musk (Tesla, SpaceX), and Jeff Bezos (Amazon), all of whom founded highly innovative companies that revolutionised entire industries.

Qualities of an Entrepreneur

Successful entrepreneurs possess a distinct set of qualities that enable them to navigate the challenges of starting and growing a business. Some of the key qualities of an entrepreneur include:

  • Innovative thinking to come up with original, impactful ideas
  • Comfort with taking risks to bring unproven concepts to market
  • Resilience to overcome the many challenges of starting a business
  • Strong leadership skills to build and inspire talented teams
  • Adaptability to pivot business strategies as needed
  • Creative problem-solving abilities to navigate uncharted territory

These qualities help entrepreneurs blaze new trails and create value in the world.

Entrepreneurs with these qualities are well-equipped to identify market gaps, develop unique solutions, and persevere through the ups and downs of building a successful venture.

Types of Entrepreneur

Entrepreneurs can be classified based on their approach, industry, and level of innovation. Some common types of entrepreneurs include:

  • Small Business Entrepreneurs: These individuals start and run small businesses, often serving local markets or niche industries.
  • Scalable Startup Entrepreneurs: Entrepreneurs who focus on building high-growth, innovative companies with the potential to scale rapidly and disrupt markets.
  • Social Entrepreneurs: Those who start ventures with the primary goal of creating social or environmental impact, often addressing pressing societal issues.
  • Corporate Entrepreneurs (Intrapreneurs): Entrepreneurs who operate within large corporations, driving innovation and new business development from within.
  • Innovative Entrepreneurs: Entrepreneurs who consistently push the boundaries of their industries, introducing groundbreaking products, services, or business models.

Each type of entrepreneur brings a unique perspective and set of skills to the table, contributing to the overall diversity and dynamism of the business world.

Similarities Between Entrepreneurs and Businessmen

Despite their differences, entrepreneurs and businessmen share some common traits and characteristics that contribute to their success. These similarities include:

  1. Leadership skills: Both roles require the ability to lead and motivate teams, set goals, and make critical decisions.
  2. Goal orientation: Entrepreneurs and businessmen are driven by their goals, whether it's building a successful startup or growing an established company.
  3. Financial management: Both must be skilled at managing finances, creating budgets, and making sound financial decisions.
  4. Market understanding: A deep understanding of their target market, customer needs, and industry trends is essential for both entrepreneurs and businessmen.

While their approaches may differ, both entrepreneurs and businessmen play crucial roles in driving economic growth, creating jobs, and generating value for their stakeholders. Recognising these shared traits can help aspiring entrepreneurs and businessmen focus on developing the skills and qualities that are most likely to contribute to their success, regardless of the path they choose.

Final Thoughts

Choosing between the path of an entrepreneur or a businessman ultimately depends on your individual goals, risk appetite, and preferred work style. If you thrive on stability, have strong management skills, and prefer working with established business models, the path of a businessman may be right for you. On the other hand, if you're a passionate risk-taker with a drive to solve problems and disrupt industries with innovative ideas, entrepreneurship could be your calling.

Regardless of the path you choose, understanding the difference between a businessman and an entrepreneur is crucial in aligning your skills and passions with your professional goals. By recognising the key differences between entrepreneur and business man, you can make an informed decision about which route best suits your unique strengths and aspirations.

Ultimately, both entrepreneurs and businessmen contribute significantly to the economy, and society needs each type to thrive. The key is to align your career path with your unique strengths, passions, and goals. Whether you choose to be an innovator or an optimiser, the business world offers endless opportunities for growth and success.

Frequently Asked Questions

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Register your Business at just 1,499 + Govt. Fee

Register your business
rize image

Register your Private Limited Company in just 1,499 + Govt. Fee

Register your business
rize image

Register your One Person Company in just 1,499 + Govt. Fee

Register your business
rize image

Register your Business starting at just 1,499 + Govt. Fee

Register your business
rize image

Register your Limited Liability Partnership in just 1,499 + Govt. Fee

Register your business

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

Frequently Asked Questions

Who is bigger-entrepreneur or businessman?

Neither entrepreneurs nor businessmen are inherently "bigger" than the other. The scale and impact of their ventures depend on various factors such as industry, market conditions, and individual success. Some entrepreneurs may build large, disruptive companies, while some businessmen may run highly successful, established corporations.

Is a businessman also called an entrepreneur?

While businessmen and entrepreneurs share some common traits, they are not necessarily the same. A businessman typically operates within established market frameworks, focusing on profitability and stability, while an entrepreneur is driven by innovation and takes risks to create new products, services, or markets.

What are the challenges of being an entrepreneur and a businessman?

Both entrepreneurs and businessmen face challenges in their respective roles. Entrepreneurs often face high risk, uncertainty, and the need to constantly innovate, while businessmen may struggle with adapting to changing market conditions, maintaining profitability, and managing complex operations.

Are businessmen and entrepreneurs equally focused on long-term goals?

Both businessmen and entrepreneurs have long-term goals, but their focus may differ. Entrepreneurs often prioritize building scalable, innovative companies with the potential for high growth, while businessmen may focus on steady, long-term profitability and market share within established industries.

Who is an example of an entrepreneur?

Some well-known examples of entrepreneurs include Steve Jobs (Apple), Bill Gates (Microsoft), Elon Musk (Tesla, SpaceX), Jeff Bezos (Amazon), and Mark Zuckerberg (Facebook). These individuals founded innovative companies that disrupted industries and created entirely new markets.

Who is an example of a businessman?

Examples of successful businessmen include Warren Buffett (Berkshire Hathaway), Mukesh Ambani (Reliance Industries), Ratan Tata (Tata Group), and Lakshmi Mittal (ArcelorMittal). These individuals have led and grown large, established companies, focusing on profitability and market dominance within their respective industries.

Eashita Maheshwary

With nearly a decade of building and nurturing strategic connections in D2C space, Eashita is a business growth strategist known for turning networks into revenue, relationships into partnerships, and ideas into actionable growth.

A three-time founder across gender diversity, investing, and real estate-hospitality sectors, Eashita Maheshwary brings a unique blend of entrepreneurial empathy and ecosystem expertise. Now focused on helping startups and businesses scale, she specializes in enabling growth through partnerships with a proven track record of working across geographies like India and the Middle East.

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Digital Entrepreneur: Definition, Key Traits & How to Become One

Digital Entrepreneur: Definition, Key Traits & How to Become One

The rise of digital technology has completely changed how businesses are built. Today, anyone with an internet connection and a great idea can become an entrepreneur! Unlike traditional businesses that rely on physical stores or offices, digital entrepreneurs use online platforms, digital tools, and automation to create, market, and sell their products or services.

This shift has made starting a business easier than ever—you can launch from your laptop, scale globally, and reach customers 24/7. In this blog, we’ll break down what it means to be a digital entrepreneur, the must-have traits for success, and a step-by-step guide to turning your idea into a thriving online business.

Table of Contents

Who is a Digital Entrepreneur?

A digital entrepreneur is someone who builds and operates a business primarily online. They leverage digital tools, platforms, and technology to create and sell products or services. This can include e-commerce businesses, online courses, content creation, software-as-a-service (SaaS), and more.

Unlike traditional entrepreneurs who rely on physical storefronts or services, digital entrepreneurs operate in the virtual space, maximising global reach and scalability.

Is Digital Entrepreneurship on The Rise?

Yes! The digital entrepreneurship trend has grown significantly due to factors such as:

This model has gained immense popularity due to advancements in , where people prefer personalised shopping experiences and direct engagement with brands.

  • Increased internet accessibility
  • Advancements in digital marketing
  • Changing consumer behaviour toward online shopping and services
  • Growth of remote work opportunities
  • Rise of automation and AI-driven business models

Recent statistics show a significant increase in e-commerce and online-based businesses, highlighting the shift towards digital entrepreneurship.

Digital Entrepreneur Vs Traditional Entrepreneur

Key Differences:

Feature Digital Entrepreneur Traditional Entrepreneur
Business model Online-based Physical storefronts or services
Investment Low startup costs High capital investment
Scalability High, global reach Limited to physical locations
Customer acquisition Digital marketing strategies In-person sales & marketing
Flexibility Work from anywhere Location-dependent

What Are The Traits Of a Digital Entrepreneur?

Becoming a successful digital entrepreneur requires more than just a great idea—it takes a unique mix of skills and mindset to navigate the fast-paced online world. Here are the essential traits that set digital entrepreneurs apart:

  1. Adaptability – Ability to pivot based on market trends.
  2. Creativity – Innovative problem-solving and branding skills.
  3. Tech-Savviness – Understanding of digital tools and platforms.
  4. Risk-Taking – Willingness to experiment with new strategies.
  5. Data-Driven Thinking – Leveraging analytics for informed decision-making.
  6. Strong Digital Marketing Skills – Proficiency in SEO, social media, and content marketing.

What Does a Digital Entrepreneur Do?

Digital entrepreneurs engage in various activities, including:

  • Building and managing e-commerce businesses
  • Developing and selling digital products (eBooks, courses, software)
  • Leveraging social media for branding and marketing
  • Utilising SEO and paid ads to drive traffic
  • Managing customer relationships through CRM tools
  • Analysing market trends and optimising strategies

Benefits of Being a Digital Entrepreneur

  1. Low Startup Costs – No need for physical infrastructure.
  2. Global Reach – Ability to sell products or services worldwide.
  3. Flexible Work Schedule – Work from anywhere at any time.
  4. Passive Income Opportunities – Recurring revenue models like memberships and subscriptions.
  5. Scalability – Easy to expand and grow a digital business.

Limitations of Being a Digital Entrepreneur

  1. High Competition – Saturated online markets.
  2. Dependence on Technology – Reliance on digital tools and platforms.
  3. Cybersecurity Risks – Data breaches and online fraud concerns.
  4. Inconsistent Income – Revenue fluctuations based on demand and market changes.
  5. Continuous Learning – Rapidly evolving digital landscape requiring constant skill upgrades.

Why Become a Digital Entrepreneur? Top 5 Reasons!

1. Financial Independence

Becoming a digital entrepreneur means you're no longer trading time for money in the traditional sense. You can create multiple income streams from online courses, affiliate marketing, and digital products, to subscription-based services.

2. Flexibility and Work-Life Balance

No more rigid 9-to-5. As a digital entrepreneur, you set your own hours, build around your energy peaks, and work from wherever you feel most productive- home, café, co-working space, or even the beach.
This freedom allows you to spend more time with family, travel, or pursue personal interests while still growing a business that aligns with your lifestyle.

3. Reach a Global Audience

The internet removes geographical boundaries. You can launch a product in India and have your first customer in the US, Europe, or Southeast Asia within hours.

4. Business Scalability

Traditional businesses often require large teams, inventory, or physical space to grow. A digital business can scale rapidly without significant overhead. Automated systems, cloud tools, and digital marketing allow you to grow your impact and revenue exponentially with the same or fewer resources.

5. Opportunities for Passive Income

One of the biggest appeals of digital entrepreneurship is the potential to earn while you sleep. Once set up, digital assets like eBooks, online courses, memberships, or digital downloads can continue generating income without constant input.

Essential Skills Required to Become a Digital Entrepreneur

To succeed in digital entrepreneurship, one must develop key skills such as:

  • Digital Marketing (SEO, PPC, Social Media Marketing)
  • Content Creation (Blogs, Videos, Podcasts)
  • Social Media Management
  • Data Analytics & Market Research
  • Financial Management & Budgeting
  • Automation & CRM Tools Usage

How to Start Your Digital Entrepreneurship Journey: A Step-by-Step Guide

1. Identify a Niche

Your journey begins with clarity. Start by choosing a niche that blends your passion, skills, and real-world demand.
Ask yourself:

  • What topics or problems do I love talking about?
  • Where have I seen people willing to pay for solutions?
  • Can I offer something better, faster, or easier?

2. Validate Your Business Idea

Before you build, test the waters. Conduct market research to understand:

  • Who your ideal customer is
  • What problems do they face
  • What existing solutions exist (and how you can differentiate them)

Try this:

  • Launch a simple landing page with a lead magnet or waitlist
  • Post polls or surveys in niche communities
  • Offer a small-scale paid beta to early adopters

If people are willing to pay or share their email, you’re onto something.

3. Build an Online Presence

This is your digital storefront. A strong online presence builds trust and makes you discoverable.
Start with:

  • A simple, professional website (think: one-page intro, services, and contact form)
  • Clear branding and messaging
  • Social media profiles on platforms where your audience spends time (Instagram, LinkedIn, Twitter, etc.)

4. Develop a Digital Marketing Strategy

Now it’s time to attract, engage, and convert your audience.
An ideal digital marketing mix could include the following:

  • SEO: So you show up when people Google your niche
  • Content Marketing: Blogs, videos, or newsletters that build authority
  • Social Proof: Testimonials, case studies, user-generated content
  • Paid Ads: For targeted reach and faster growth

5. Monetize Your Business

Once you’ve built attention and trust, it’s time to turn value into revenue. Popular digital monetisation models include:

  • Selling digital products (eBooks, templates, courses)
  • Freemium + subscription (tools, communities, membership sites)
  • Affiliate marketing (earn by recommending tools/services you love)
  • E-commerce or dropshipping (selling physical products online)

6. Scale Your Business

With traction in place, shift focus to optimisation and scale:

  • Automate repetitive tasks (emails, invoicing, onboarding)
  • Hire freelancers or delegate support functions
  • Create systems to deliver value without your constant presence
  • Explore partnerships, international markets, or additional revenue streams

Tools and Resources for Digital Entrepreneurs

Here are essential tools digital entrepreneurs can use:

  • Website Builders: WordPress, Shopify, Wix
  • E-commerce Platforms: WooCommerce, BigCommerce
  • Digital Marketing Tools: Google Analytics, SEMrush, Mailchimp
  • Social Media Management: Hootsuite, Buffer
  • SEO Tools: Ahrefs, Moz
  • Financial Management: QuickBooks, Razorpay

2. Validate Your Business Idea

Before you build, test the waters. Conduct market research to understand:

  • Who your ideal customer is
  • What problems do they face
  • What existing solutions exist (and how you can differentiate them)

Try this:

  • Launch a simple landing page with a lead magnet or waitlist
  • Post polls or surveys in niche communities
  • Offer a small-scale paid beta to early adopters

If people are willing to pay or share their email, you’re onto something.

3. Build an Online Presence

This is your digital storefront. A strong online presence builds trust and makes you discoverable.
Start with:

  • A simple, professional website (think: one-page intro, services, and contact form)
  • Clear branding and messaging
  • Social media profiles on platforms where your audience spends time (Instagram, LinkedIn, Twitter, etc.)

4. Develop a Digital Marketing Strategy

Now it’s time to attract, engage, and convert your audience.
An ideal digital marketing mix could include the following:

  • SEO: So you show up when people Google your niche
  • Content Marketing: Blogs, videos, or newsletters that build authority
  • Social Proof: Testimonials, case studies, user-generated content
  • Paid Ads: For targeted reach and faster growth

5. Monetize Your Business

Once you’ve built attention and trust, it’s time to turn value into revenue. Popular digital monetisation models include:

  • Selling digital products (eBooks, templates, courses)
  • Freemium + subscription (tools, communities, membership sites)
  • Affiliate marketing (earn by recommending tools/services you love)
  • E-commerce or dropshipping (selling physical products online)

6. Scale Your Business

With traction in place, shift focus to optimisation and scale:

  • Automate repetitive tasks (emails, invoicing, onboarding)
  • Hire freelancers or delegate support functions
  • Create systems to deliver value without your constant presence
  • Explore partnerships, international markets, or additional revenue streams

How Razorpay Rize Helps Digital Entrepreneurs?

Razorpay Rize offers valuable solutions for digital entrepreneurs by providing:

  • Company Registration Assistance: Helping entrepreneurs legally establish their businesses as Private Limited, LLP & OPC.
  • Community: Building a strong community of 1,000+ early-stage founders to learn and grow together.
  • Dedicated programs: Running programs like Rize for YC and Pitch Perfect to help you pitch better, apply to YC, and raise funds.
  • Tools & Resources: Providing essential tools and resources like company registration, startup banking, and ready-to-use templates.

Final Thoughts

Digital entrepreneurship is a great way to start and grow a business with low upfront costs. With the right tools, skills, and mindset, anyone can build a profitable venture online. Whether it’s an eCommerce store, a coaching business, or a content brand, success comes from learning, staying creative, and adapting to change. There’s never been a better time to get started!

Frequently Asked Questions

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Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

Frequently Asked Questions

How do I identify a market for my digital business?

Start by exploring what you're passionate about and combine that with real demand. Look for problems people face, check search trends, join online communities, and analyse what people are already paying for. A good market has demand, room for differentiation, and growth potential.

How do I manage the growth and scale of my digital company?

Use tools and systems to automate tasks, hire freelancers or small teams, and focus on what's working. Invest in marketing, improve your product or service, and stay close to customer feedback.

Do I need a lot of money to start a digital business?

Not necessarily. Many digital businesses can be started with a small budget. You can begin with a simple website, free tools, and organic marketing. Start lean, validate fast, and reinvest profits into growth.

How can I validate my digital business idea before launching?

Talk to potential customers, create a landing page or MVP, run surveys or offer a pre-sale. The goal is to test interest and willingness to pay before investing too much time.

How do digital entrepreneurs make money?

They earn through various models like:

  • Selling digital products (eBooks, courses, templates)
  • Offering services or consulting
  • Running online stores (eCommerce)
  • Subscriptions or memberships
  • Affiliate marketing and ads

Choose the model that best fits your skills and audience.

Swagatika Mohapatra

Swagatika Mohapatra is a storyteller & content strategist. She currently leads content and community at Razorpay Rize, a founder-first initiative that supports early-stage & growth-stage startups in India across tech, D2C, and global export categories.

Over the last 4+ years, she’s built a stronghold in content strategy, UX writing, and startup storytelling. At Rize, she’s the mind behind everything from founder playbooks and company registration explainers to deep-dive blogs on brand-building, metrics, and product-market fit.

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Minimum Paid-Up Capital for Private Limited Company

Minimum Paid-Up Capital for Private Limited Company

The concept of "Minimum Paid Up Capital" is key to understanding how a private limited company is financially structured. In simple terms, paid-up capital is the money that a company receives from its shareholders in exchange for ownership (shares). 

In most cases, in India, there’s no fixed minimum paid-up capital for private limited companies. Even though it’s not a legal requirement to have a high paid-up capital, having a reasonable amount can make the company appear more financially sound, which could be crucial for attracting investors or lenders down the road.

Table of Contents

Eligibility Criteria for Private Limited Company Registration in India

  1. Number of Directors

A private limited company must have at least two directors. The directors can be Indian citizens, and one of them must be a resident of India.

  1. Shareholders

A minimum of two shareholders is required to register a private limited company. Shareholders can be individuals or corporate entities, with a maximum of 200 shareholders allowed.

  1. Citizenship Requirements

While directors must be Indian citizens, shareholders can be from any nationality. The company must have at least one Indian director to ensure it meets the statutory requirements.

  1. No Minimum Capital Requirement

Unlike earlier regulations that prescribed a minimum paid-up capital, the current rules under the Companies Act of 2013 do not mandate a minimum paid-up capital for private limited companies. Companies are free to decide on a capital structure according to their requirements.

Purpose of an Authorised Capital

Authorised capital is the financial ceiling within which a company can issue shares to its investors. It is the maximum amount of capital a company is permitted to raise by issuing shares, as stated in its Memorandum of Association (MOA)

The private limited company;s authorised capital provides clarity on the company's financial structure, preventing any future confusion over the number of shares it can issue and the value it represents.

Salient Features of an Authorised Capital 

The defining features of authorised capital include:

  • Fixed Limit: The company cannot issue shares beyond this limit without altering the MOA.
  • Inflexibility: Authorised capital is typically set at the time of company registration and can only be changed by passing a special resolution and amending the MOA.
  • Not Necessarily Paid: Authorised capital is not the actual amount received by the company; it’s simply the potential limit for share issuance.

Understanding authorised capital is essential because it affects how companies structure their finances and plan for future growth.

Pvt Ltd Company Registration CTA

Significance of Minimum Paid-Up Capital for Private Limited Company

The minimum paid-up capital plays a critical role in ensuring that the company has sufficient funds to carry out its initial operations and that it has a solid financial standing. While India no longer imposes a minimum requirement, the paid-up capital has important practical implications for a business.

  • Debt Reliance vs. Equity Investment: A company’s paid-up capital affects how much debt it can take on and the level of equity investment it can seek from external investors.
  • Growth Potential: A higher paid-up capital might signal stronger financial health, enabling better growth prospects, as it indicates the company has substantial backing.
  • Market Health Indicator: Paid-up capital can serve as a reflection of market confidence and can influence the company’s ability to attract investments.
  • Equity vs. Debt: While equity involves selling shares to raise capital, which gives shareholders ownership stakes and voting rights, debt involves borrowing funds which must be repaid with interest but does not dilute ownership.

Different Types of Capitals for Private Limited Companies

A private limited company can have different types of capital, including:

  • Issued Capital: The total value of the shares issued to shareholders.
  • Subscribed Capital: The portion of issued capital that shareholders agree to purchase.
  • Called Up Capital: The portion of subscribed capital that the company demands from shareholders at a given time.
  • Paid-up Capital: The amount shareholders have actually paid for their shares.
  • Uncalled Capital: The part of subscribed capital that the company has not yet demanded.
  • Reserve Capital: A portion of the company’s capital that is reserved for specific uses and cannot be called upon unless approved.
  • Authorised Capital: The maximum capital a company is authorised to raise through the issuance of shares. It sets the upper limit for the company’s equity base.

Each of these capital categories plays a significant role in structuring a company's equity and determining its financial health.

Authorised Capital Differs from Paid-Up Capital

There is often confusion between authorised capital and paid-up capital. Here’s a detailed comparison of authorised capital vs. paid-up capital:

Aspect Authorised Capital Paid-up Capital
Definition The maximum amount of share capital a company is legally allowed to issue. The actual amount of share capital that shareholders have paid to the company.
Requirement for Business Not necessarily issued in full; acts as a cap. For operational expenses and compliance; must be reflected in company accounts.
Modification Can be increased by altering the MOA and passing a special resolution. Can only increase if the company issues additional shares and shareholders pay for them.
Example If authorised capital is ₹10,00,000, the company cannot issue shares beyond this amount. If out of ₹10,00,000 authorised, ₹5,00,000 is issued and paid by shareholders, the paid-up capital is ₹5,00,000.

While authorised capital sets the upper limit, paid-up capital reflects the actual funds available for business use.

Various Sources of Paid-Up Capital for a Private Limited Company

Paid-up capital can be sourced from various methods:

  • Par Value of the Shares: The nominal value assigned to each share, typically very low.
  • Premium/Discount Value of the Stock: Shares may be issued at a premium (above the par value) or at a discount (below the par value).
  • Premium Shares: Shares issued at a price higher than their par value, with the difference considered as premium capital.
  • Discounted Shares: Shares issued below their par value, which may be used as an incentive for investment.

Each of these methods impacts the financial structure of the company and can influence investor interest and company growth.

Head to Razorpay Rize’s Private Limited Company Registration to Incorporate your Company!

What is the Requirement of Minimum Paid Up Capital for a Private Limited Company?

Currently, the Companies Act of 2013 does not specify a minimum paid-up capital requirement for private limited companies. This change has provided greater flexibility for entrepreneurs to start businesses without the need to meet strict capital requirements. 

However, it remains crucial to set the minimum paid-up capital for private limited companies that reflects the company’s business model and operational needs.

Conclusion

In conclusion, while there is no mandatory minimum paid-up capital requirement for a private limited company in India, it remains a critical element of the company’s financial structure.

For entrepreneurs and startups, having a well-thought-out capital structure sends a strong signal to stakeholders, such as investors, banks, and potential business partners, about your financial stability and commitment. It demonstrates that your business has the resources to meet its obligations, handle unexpected challenges, and seize new opportunities. 

This is particularly important in building market credibility, attracting investors, and maintaining trust with suppliers and customers.

Frequently Asked Questions

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Register your business
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Register your Limited Liability Partnership in just 1,499 + Govt. Fee

Register your business

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

Frequently Asked Questions

What is the minimum turnover for a Pvt Ltd company?

There is no minimum turnover requirement for a private limited company in India. A company can operate with zero turnover as long as it complies with regulatory requirements, such as filing annual returns, paying applicable taxes, and maintaining statutory records.

What is the cost of running a Private Limited Company?

The cost of running a private limited company in India varies depending on factors such as compliance, taxation, and operational expenses. On average, the annual costs include:

  • Compliance Costs
  • Professional Fees
  • Other Costs

Can a single person own a Pvt Ltd?

No, a private limited company requires a minimum of two members (shareholders) and two directors. However, one individual can fulfil both roles, while the second shareholder can own a single share, such as a family member or close associate. For businesses looking for sole ownership, One Person Company (OPC) might be a better alternative.

Which is better, an LLP or a company?

The choice between an LLP (Limited Liability Partnership) and a private limited company depends on your business needs:

Private Limited Company LLP
Ownership Shareholders own the company. Partners own the LLP.
Compliance Higher compliance requirements and costs. Lesser compliance and cost-efficient.
Liability Limited to the extent of shares held. Limited to the partner’s agreed contribution.
Fundraising Potential Better suited for raising funds through equity. Not ideal for external investments.

Choose a private limited company for startups seeking funding or scalability and LLP for smaller businesses or professional services.

Can I buy a property in a Pvt Ltd company?

Yes, a private limited company can purchase property in its name. This includes commercial, residential, or industrial properties, which can be used for business operations or as investments. However, the purchase should align with the company’s objectives as stated in its Memorandum of Association (MOA).

What is the minimum paid-up capital of a private Ltd company?

As per the Company Act, there is no mandatory minimum paid-up capital requirement for a private limited company in India. Companies can start with any nominal amount of paid-up capital, depending on their operational needs.

What is paid-up capital for a private company?

Paid-up capital refers to the amount of money that shareholders have invested in the company by purchasing its shares. It is the actual capital received by the company from its shareholders. For example, if a company issues shares worth ₹10 each and 1,000 shares are subscribed and fully paid, the paid-up capital is ₹10,000. 

What is Authorised capital in a private limited company?

Authorised capital is the maximum amount of share capital that a company is authorised to issue to its shareholders, as stated in its Memorandum of Association (MOA). For example, if the authorised capital is ₹1 lakh, the company cannot issue shares beyond this limit without amending the MOA. 

Nipun Jain

Nipun Jain is a seasoned startup leader with 13+ years of experience across zero-to-one journeys, leading enterprise sales, partnerships, and strategy at high-growth startups. He currently heads Razorpay Rize, where he's building India's most loved startup enablement program and launched Rize Incorporation to simplify company registration for founders.

Previously, he founded Natty Niños and scaled it before exiting in 2021, then led enterprise growth at Pickrr Technologies, contributing to its $200M acquisition by Shiprocket. A builder at heart, Nipun loves numbers, stories and simplifying complex processes.

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Basanth Verma
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Exciting news! Incorporation of our company, FoxSell, with Razorpay Rize was extremely smooth and straightforward. We highly recommend them. Thank you Razorpay Rize for making it easy to set up our business in India.
@foxsellapp
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foxsell.app
We would recommend Razorpay Rize incorporation services to any founder without a second doubt. The process was beyond efficient and show's razorpay founder's commitment and vision to truly help entrepreneur's and early stage startups to get them incorporated with ease. If you wanna get incorporated, pick them. Thanks for the help Razorpay.

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Dhaval Trivedi
TBS Magazine
Hey, Guys!
We just got incorporated yesterday.
Thanks to Rize team for all the Support.
It was a wonderful experience.
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