How to Start a Travel Agency in India: A Proven Guide for 2025

Product Mark

A product mark is a kind of trademark used exclusively on goods, helping consumers identify the origin of the product and ensuring its authenticity. It plays a crucial role in distinguishing one business's goods from another, contributing to brand recognition and reputation.

Product marks fall under trademark classes 1 to 34, which categorise various types of goods, including chemicals, machinery, and textiles. For example, the "Nike" logo on shoes is a product mark that signifies the brand's origin and quality. 

Service Mark

A service mark is a trademark used to distinguish one business's services from those offered by others. Unlike product marks, which apply to goods, service marks highlight the origin and quality of services, helping customers identify and trust a particular service provider.

These marks typically fall under trademark classes 35 to 45, covering various services such as advertising, financial services, and hospitality. For instance, the "Taj Hotels" emblem represents a service mark that signifies premium hospitality services. 

Collective Mark

A collective mark is a type of trademark used to identify goods or services offered by members of a group, association, or institution. It ensures that the products or services meet specific quality or ethical standards set by the organisation holding the mark.

These marks distinguish the collective efforts of a group rather than an individual business. For example, the Chartered Accountant (CA) designation in India serves as a collective mark in trademark, representing professionals certified by the Institute of Chartered Accountants of India (ICAI).

Certification Mark

A certification mark is a symbol used to certify that a product meets specific standards related to origin, material, quality, or manufacturing methods. It guarantees that the certified product complies with established benchmarks, regardless of the owner’s business.

Certification mark examples include the "ISI" mark on electrical appliances and the "Agmark" label on food products in India, both of which assure consumers of quality and safety. Such marks are commonly found on food, electronics, and toys.

Shape Mark

A shape mark protects the distinctive shape of a product, enabling consumers to associate it with a specific brand. It ensures that unique designs contributing to a product's identity remain exclusive to the brand. For instance, the iconic contour shape of Coca-Cola bottles and the unique design of Fanta bottles are classic examples of shape marks that enhance brand recognition and trust.

Pattern Mark

A pattern mark protects distinctive designs or patterns used on a product to set it apart from competitors. To qualify, the pattern must be unique and easily recognisable—generic or common patterns are often rejected. For example, the well-known Burberry check pattern on their clothing and accessories is a classic pattern mark that helps identify the brand.

Demonstrating the uniqueness of the pattern is essential for successful registration, as it ensures the design remains exclusive to the brand, reinforcing its identity in the market.

Sound Mark

A sound mark is a unique audio signature linked to a product or service, allowing consumers to identify its origin through sound. It plays a significant role in branding, often used as an audio mnemonic in advertisements. A well-known example in India is the IPL tune, which instantly evokes recognition of the Indian Premier League.

Arbitrary and Fanciful Trademarks

Arbitrary and fanciful trademarks are distinct categories that stand out for their unique qualities. A fanciful mark is a made-up term or word with no prior meaning, making it highly distinctive and easy to register. For example, "Google" and "Kodak" are fanciful marks, as these words were coined specifically for the brands and have no inherent connection to their respective products.

On the other hand, an arbitrary mark uses a commonly known word but has no direct relation to the product or service it represents. "Apple," for instance, is an arbitrary mark since it’s a well-known word but doesn’t link directly to computers or electronics. 

Geographical Indications (GI)

A Geographical Indication (GI) is not a type of trademark but a separate form of intellectual property protection. It denotes a product’s specific geographic origin and assures consumers of its quality or reputation linked to that region. GIs help preserve the uniqueness of products tied to their location. For example, "Darjeeling Tea" and "Banarasi Silk" are GIs that signify the products’ origins and qualities unique to those regions.

How to Choose the Right Type of Trademark?

1. Assess the Nature of Your Product/Service
   
   Determine the characteristics and qualities of your product or service. Understanding its nature helps in choosing the appropriate trademark type. For instance, if your product has a unique shape or design, a shape mark could be suitable. If your service stands out for its quality or reputation, a service mark might be more fitting.

2. Focus on Branding Goals and Industry Standards

Consider your branding goals—whether you aim to build recognition, guarantee quality, or differentiate your offering. Also, take into account industry practices.

For instance, if you're part of a group or association, a collective mark might be more suitable, whereas a certification mark may be necessary for products requiring quality assurance. Ensure that the trademark aligns with your long-term branding strategy.

3. Consult a Trademark Expert if Necessary

If you are uncertain about which trademark suits your business, it’s advisable to consult a trademark expert. They can assess your product or service and guide you on the best trademark type based on legal requirements and market needs. This ensures that your trademark selection is legally sound and provides optimal protection.

Examples of Trademarks in Action

1. Food Industry
   
   Pepsi uses a product mark that consists of its distinctive logo, which is instantly recognisable by its red, white, and blue colour scheme. This trademark is essential in helping customers identify the Pepsi brand in a competitive market filled with various soft drink options. The product mark not only includes the logo but also the unique design of its packaging, ensuring that every Pepsi product stands out on store shelves.

2. Fashion Industry

Louis Vuitton has trademarked its iconic monogram pattern as a pattern mark. This pattern, featuring the “LV” logo repeated across their products, is instantly recognisable worldwide. The distinctive design appears on bags, luggage, and other luxury accessories, making it a signature of high-end fashion.

By using this pattern mark, Louis Vuitton differentiates itself from other brands and maintains its status in the luxury market, ensuring that customers associate the design with quality and exclusivity.

3. Technology Industry
   
   The name Microsoft is a suggestive mark. It combines “microcomputer” and “software,” hinting at its products (software for small computers) without explicitly describing them. Suggestive marks require consumers to make a mental connection between the name and the product or service.

This type of trademark is distinctive while maintaining a subtle association with the brand's offerings, making it a powerful branding tool in the technology sector.

4. Hospitality Industry
   
   Marriott International uses a service mark to represent its brand and distinguish its services in the hospitality industry. The service mark covers not only the name “Marriott” but also its reputation for providing high-quality customer service, luxury, and a wide range of hospitality offerings.
   

From hotels to resorts, Marriott’s service mark assures customers of a consistent experience, helping the brand stand out in the competitive world of hotels and travel.

Frequently Asked Questions

What is a startup runway?

A startup runway is the amount of time your company can keep operating before running out of cash. It answers one simple but crucial question:

“At the current burn rate, how many months until we hit zero?”

For early-stage startups, especially those in emerging markets, runway is more than a financial metric; it’s a survival tool. Many startups struggle with unpredictable revenues, fluctuating market conditions, and high operating expenses. With limited capital and the long journey to product-market fit, maintaining a healthy runway is essential.

A longer runway gives founders breathing room to experiment, pivot, and grow without the constant pressure of running out of funds.

Why is a Startup's Cash Runway Important?

A startup’s cash runway is central to:

1. Survival

Without enough cash, even the best ideas fail. Runway ensures you can keep the lights on while building.

2. Better Decision-Making

A clear understanding of runway helps founders prioritise essentials and cut what’s unnecessary.

3. Fundraising Timing

The runway determines when to start raising capital, ideally 6–9 months before a cash-out.

4. Hiring & Scaling

Founders can avoid over-hiring or premature scaling by monitoring runway.

5. Market Adaptation

Knowing your runway gives you the confidence to adjust pricing, pivot your strategy, or explore new markets without panic.

6. Investor Confidence

Investors evaluate the runway to judge operational efficiency and financial health.

In short, a healthy runway protects your startup from avoidable risks and helps you grow sustainably.

How Much Runway Should a Startup Have?

While the ideal number varies by stage and industry, standard guidelines are:

Early-Stage Startups:

An 18–24 month runway is recommended because revenue is unstable and experimentation is high.

Seed to Pre-Series A:

12–18 months, enough time to hit key milestones and prepare for fundraising.

Growth Stage:

12+ months, but many maintain a buffer based on hiring and expansion plans.

How to Calculate Runway in a Startup?

The startup runway can be calculated in three ways, depending on the predictability of your finances.

1. Traditional Runway Calculation

This method uses the current burn rate (monthly cash loss).

Formula:
Runway (months) = Cash in bank ÷ Monthly burn rate

Example:
Cash balance = ₹60,00,000
Monthly burn = ₹6,00,000
Runway = 10 months

2. Historical Runway Calculation

This uses the average burn rate based on past months.

Formula:
Burn rate = Average of last 3–6 months of net cash loss
Runway = Cash balance ÷ Historical burn rate

3. Predicted (Forward-Looking) Runway

The most accurate for fast-changing startups.

Considers:

• Future hiring
• Changing CAC
• Upcoming product launches
• Market seasonality
• Expected revenue increases

Looks like a financial forecast rather than one fixed formula.

What Can Make Calculating Startup Runway Hard?

Runway isn’t always straightforward. Many factors complicate calculations:

• Fluctuating expenses (marketing spikes, launches, hiring)
• Unpredictable revenue for early-stage businesses
• Seasonal sales patterns in DTC/retail
• Dependency on a few big clients
• Unexpected costs like legal, tech, or operations issues
• Fundraising delays beyond the founders’ control
• Market shifts affecting customer behaviour or CAC
• Currency fluctuations for global startups

5 Ways to Extend Your Startup Runway

Here are five practical ways to increase how long your cash lasts:

1. Cut Unnecessary Expenses

Audit every cost category: Reduce paid tools, negotiate vendor contracts, pause low-ROI campaigns and delay non-essential hiring.

2. Increase Revenue

Improve upsells/cross-sells, launch new pricing tiers, accelerate collections and double down on high-margin products.

3. Optimise Pricing

Small price increases can significantly boost margins without raising costs.

4. Outsource Where Possible

Instead of hiring full-time staff, consider using freelancers, outsourcing marketing/tech tasks, and adopting part-time specialists. 

5. Raise Additional Capital

Options include:

• Bridge SAFE round
• Venture debt (if stable revenue)
• Grants or accelerator programs

5 Startup Runway Mistakes to Avoid (With Tips)

1. Scaling Too Early

Mistake: Hiring aggressively or expanding before PMF.
Tip: Scale only after consistent demand signals.

2. Mismanaging Cash Flow

Mistake: Not tracking AR, collections, and payments.
Tip: Monitor inflow/outflow weekly, not monthly.

3. Chasing Vanity Metrics

Mistake: Focusing on downloads, installs, and impressions.
Tip: Instead, track revenue, retention, CAC, LTV—metrics tied to cash.

4. Ignoring Market Shifts

Mistake: Not adapting to customer behaviour changes.
Tip: Review pricing, demand, and pipeline every 30 days.

5. No Clear Business Model

Mistake: Running experiments without a monetisation plan.
Tip: Define the core revenue engine early, even if it evolves later

Frequently Asked Questions (FAQs)

What is One Person Company (OPC)?

A One Person Company (OPC) is a company structure in India that allows a single individual to establish a business with limited liability. It provides the benefits of a corporate entity while retaining the simplicity of sole ownership.

Unlike a sole proprietorship, an OPC is a separate legal entity. This means it can own assets, enter into contracts, and protect the owner's personal assets from business liabilities.

OPCs operate under regulatory requirements similar to private limited companies but are tailored for single ownership. Additionally, the member must appoint a nominee to take over the business in case of the owner's incapacity or death.

What is Sole Proprietorship?

A sole proprietorship is a simple business structure, where the business is owned and managed by one individual. This makes it ideal for small businesses or individual entrepreneurs. The meaning of a sole proprietor is essentially someone who is the sole beneficiary of all business profits and is personally liable for any debts incurred by the business. There is no particular Sole Proprietorship Act in India. 

Unlike a One Person Company, a sole proprietorship does not separate the business entity from the owner. This means that all legal, financial and operational responsibilities rest with the proprietor, who has full control over decision-making and retains all profits.

Operating as a sole proprietor allows for flexibility and ease in starting or closing a business. There are minimal regulatory formalities, although certain licences may be required for specific sectors, like medical or food services. 

One Person Company vs Sole Proprietorship

Here is a detailed analysis of the difference between sole proprietorship and one person company:

Sole Proprietorship Advantages and Disadvantages

Advantages of Sole Proprietorship

Quick Decision-Making

With full control, the sole proprietor can make prompt decisions, aiding responsiveness and agility in business operations.

Confidentiality

All business information remains private to the owner, enhancing operational discretion.

Ease of Formation and Low Costs

Starting a sole proprietorship involves fewer legal requirements, keeping setup costs low.

Direct Incentives

The owner retains all profits, providing direct motivation for business success.

Disadvantages of Sole Proprietorship

Unlimited Liability

The proprietor’s personal assets can be used to cover business debts, increasing financial risk.

Limited Access to Capital

Raising funds can be challenging, as sole proprietors often rely on personal savings or small loans.

Lack of Business Continuity

The business may end with the owner's incapacity, death or insolvency, impacting long-term stability.

Limited Specialisation

Managing all aspects of the business alone can hinder growth and focus on key areas.

One Person Company (OPC) Advantages and Disadvantages

Advantages of One Person Company

Limited Liability

The owner's liability is limited to the capital invested, safeguarding personal assets from business debts.

Separate Legal Entity

Being legally distinct enhances the company's credibility and professionalism.

Tax Benefits

OPCs enjoy certain tax benefits, such as lower rates and deductions on business expenses.

Single Ownership with Control

The owner retains full control over operations, simplifying decision-making.

Disadvantages of One Person Company

Limited Funding Options

OPCs cannot raise funds from the public, which may restrict growth opportunities.

Compliance Requirements

Annual filings, account maintenance and meetings are required, adding to operational tasks.

Nominee Requirement

The need for a nominee can be limiting for owners wanting complete control.

Naming Restrictions

"One Person Company" must be part of the company’s name, reducing flexibility in branding.

Frequently Asked Questions: