Credit Guarantee Fund

May 13, 2024
Private Limited Company vs. Limited Liability Partnerships

To improve the credit delivery system and make credit more accessible to small and medium-sized businesses, Credit Guarantee Scheme (CGS) was launched. It accelerates the access to finance for the underprivileged, making the availability of finance from conventional lenders to new-generation entrepreneurs.

Description Who is it for? Benefits
To improve the credit delivery system and make credit more accessible to small and medium-sized businesses For Micro and Small Enterprises The credit facilities are eligible to be covered both term loans and/or working capital for a collateral-free loan up to a limit of Rs. 200 lakh is available for individual MSE on payment of guarantee fee to the bank by the MSE.

A credit guarantee is provided to banks and financial institutions by CGTMSE (Trust) under this scheme so that they can, in turn, lend collateral-free credit to MSEs.

Application procedure

There are namely four types of Credit Guarantee schemes:

1. Credit Guarantee Scheme for banks

Borrowers avail of the scheme through banks.

2. Credit Guarantee Scheme for NBFCs

Borrowers avail of the scheme through eligible NBFCs.

3. Sub-debt scheme

Credit guarantee coverage for distressed MSMEs.

4. PM Svanidhi

Credit facilities for the street vendors.

Table of Contents

Eligibility

  • New and existing Micro and Small Enterprises engaged in manufacturing, service, or retail activity, excluding Educational Institutions, Agriculture, Self Help Groups (SHGs), Training Institutions, etc.
  • All service sector enterprises under the MSMED Act are eligible for coverage.
  • Must be a “First-generation” entrepreneur.

Application procedure for Startups

  • Go to https://www.cgtmse.in/Home.
  • The homepage will open.
  • Click on the “Register” option seen on the homepage.
  • Enter your details and click on “Get OTP.
  • After typing in the OTP, the registration will be completed.
  • Login” to the page again. You will have to fill in the required information such as GST details, Bank Account details, and ITR.
  • Click on “Submit” to avail the benefits under this scheme.
  • Download the financial report, calculate the guarantee, etc, if needed.

Benefits of the Scheme

  • The guarantee cover available under the scheme is to the extent of 75 percent of the sanctioned amount of the credit facility.
  • Credit or loans in the northeast region, UT of J&K, and UT of Ladakh for credit facilities up to Rs 50 lakh, are covered by an 80 percent guarantee.
  • For micro and small businesses operated or owned by women, as well as SC/ST individuals, the guarantee cover stands at 85%.
  • For up to 5 lakh micro-enterprise loans, the guarantee cover stands at 85%.
  • The credit is without any collateral or third-party guarantees.

The guarantee will commence from the e-date of payment of the guarantee fee. It will run for the agreed term credit tenure in the event of term loans / composite loans and for a period of 5 years in the case of working capital facilities only granted to borrowers or for such period as the Guarantee Trust may specify in this regard.

Frequently Asked Questions

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Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

Frequently Asked Questions

What types of loans are covered under the Credit Guarantee Fund?

The Credit Guarantee Fund may cover various types of loans, including term loans, working capital loans, equipment financing, and other credit facilities extended by participating lending institutions to eligible borrowers.

How does the Credit Guarantee Fund work?

Under the Credit Guarantee Fund scheme, lending institutions extend loans to eligible borrowers without requiring traditional collateral. Instead, the loans are backed by a guarantee provided by the Credit Guarantee Fund, which covers a certain percentage of the loan amount in case of default.

Are there any fees associated with accessing credit under the Credit Guarantee Fund?

Borrowers may be required to pay certain fees, such as guarantee fees or processing charges, to avail of credit under the Credit Guarantee Fund scheme. The specific fees and charges may vary depending on the terms and conditions of the scheme.

Can borrowers avail of multiple loans under the Credit Guarantee Fund scheme?

Yes, borrowers may be eligible to avail of multiple loans under the Credit Guarantee Fund scheme, subject to the approval of lending institutions and compliance with the fund's guidelines.

Related Posts

Difference between Private Limited Company, OPC and LLP in India

Difference between Private Limited Company, OPC and LLP in India

Are you an aspiring entrepreneur ready to make your business official? If so, one of the critical decisions you'll need to make is choosing the right business structure. From Private Limited Companies (PLCs) to Limited Liability Partnerships (LLPs) to One Person Companies (OPCs), each structure offers its own set of advantages and considerations.

In this blog, we'll explore the nuances (features & differences) of these three popular business structures - Private Limited, LLP, and OPC—and provide insights to help you make an informed decision that aligns with your entrepreneurial goals.

Table of Contents

Difference between Private Limited, LLPs & OPCs

Private Limited Company Limited Liability Partnership One Person Company
Governing Act Governed by the Companies Act Governed by the Limited Liability Partnerships Act Governed by the Companies Act
Suitable For Financial Services, Tech Startups, Medium Enterprises Consultancy firms, Professional Services Franchises, Retail Stores, Small Businesses
Shareholders/Partners Minimum Shareholders - 2
Maximum Shareholders - 200
Minimum Partners - 2
Maximum Partners - Unlimited
Minimum Shareholders - 1
Maximum Shareholders - 1
(Maximum Directors can be 15)
Nominee Not required Not required One Nominee mandatory
Minimum Capital Requirement No minimum capital requirement, but it is often advised to set the authorized capital at INR 1,00,000 (One Lakh) No minimum capital requirement, but it is often advisable to consider an initial capital of INR 10,000 No minimum paid-up capital requirement exists. However, the minimum authorized capital required is INR 1,00,000 (One Lakh)
Tax Rates The basic tax rate, excluding Surcharge and Cess is 25% The standard fixed rate is 30% on their generated earnings. The applicable Tax rate would be 25%, excluding cess and surcharge
Fundraising Easier to raise funds from Investors Raising funds can be challenging Limited options for Fundraising
DPIIT Recognition Eligible for DPIIT recognition Eligible for DPIIT recognition Ineligible for DPIIT recognition
Transfer of Shares Shares can be easily transferred by amending AOA Transfer of partnership rights may require the consent of other partners and is generally more complex Transfer of shares isn't possible; it can only be done in case of transfer of ownership
ESOPs Can issue ESOPs to the Employees Unable to issue ESOPs to the Employees Unable to issue ESOPs to the Employees
Agreements Duties, Responsibilities, and other basic clauses outlined in MOA and AOA Duties, Responsibilities, and other basic clauses outlined in the LLP Agreement Duties, Responsibilities, and other basic clauses outlined in MOA and AOA
Compliances
  • More compliance costs
  • Mandatory 4 Board Meetings
  • Mandatory Statutory Audits
  • Mandatory filings includes Annual financial statements in form AOC-4 and annual returns in Form MGT-7, etc.
  • Less Compliance Costs
  • No Mandatory Board Meetings
  • Statutory Audits are not required if turnover is less than 40 Lakhs, or capital contribution is less than 25 Lakhs.
  • Mandatory filings include Annual financial statements in Form 8 and annual returns in Form 11.
  • Less Compliance Costs
  • Minimum 2 Board Meetings
  • Mandatory Audits
Foreign Directors/Partners NRIs and Foreign Nationals can be Directors NRIs and Foreign Nationals can be Partners No foreign directors are allowed
Foreign Direct Investment Eligible through Automatic route Eligible through Automatic route Not eligible for FDI
Mandatory Conversion No mandatory conversion No mandatory conversion If annual turnover exceeds Rs. 2 Crores or paid-up capital exceeds Rs. 50 lakhs, then mandatory conversion into a private limited company

Now that we've introduced the differences between these three types, let's explore their features and registration processes more thoroughly. This will help you determine which one is the most suitable for your business needs.

Private Limited Company: Features

In India, the Private Limited Company stands as the predominant choice for company registration, governed by the Companies Act of 2013 under the jurisdiction of the Ministry of Corporate Affairs (MCA). This structure is favoured by startups and businesses aspiring for growth and stability, owing to its adaptable ownership model and efficient management practices.

Outlined below are some key characteristics of a Private Limited Company:

1. Limited Liability

  • Shareholders enjoy limited liability, safeguarding personal assets from business debts.

2. Separate Legal Entity

  • Regarded as a distinct legal entity from its shareholders, allowing it to engage in contracts, own assets, and litigate under its name.

3. Ownership

  • Owned by shareholders who possess shares in the company, with ownership transfer facilitated through share transactions.

4. Management

  • Managed by appointed Directors, while day-to-day operations are overseen by management, with significant decisions often requiring shareholder approval.

5. Shareholders

  • Requires a minimum of two shareholders and can accommodate a maximum of 200.

6. Regulation and Compliance

  • Governed by the Companies Act and regulated by the Ministry of Corporate Affairs, mandating compliance with annual financial filings, general meetings, and statutory record maintenance.

7. Investment and Funding

  • Attracts investment and funding relatively easily due to its defined ownership structure and limited liability feature.

Private Limited Company: Registration in India

The Ministry of Corporate Affairs (MCA) has introduced a streamlined and online process for company incorporation known as Simplified Proforma for Incorporating Company Electronically Plus (SPICe+), comprising two parts: Part A and Part B.

The steps are as follows:

1. Step 1: Apply for DSC

  • Obtain a Digital Signature Certificate (DSC) from Certifying Agencies (CAs) with either one or two-year validity.

2. Step 2: Apply for Name Approval

  • Apply for name using SPICe+ Part A which facilitates 'Name Reservation' with the provision for two proposed names and one re-submission (RSUB).

Note: While simultaneous application for name approval (Part A) and Incorporation (Part B) through SPICe+ is feasible, only one name can be reserved.

3. Step 3: Apply for Company Registration & Other Applications

  • Following name approval, apply for Company Registration using SPICe+ Part B, which also includes the application for allotment of Director Identification Number (DIN), Permanent Account Number (PAN), Tax Deduction and Collection Account Number (TAN), etc.

4. Step 4: Apply for a Bank Account

  • Open a current account for your company to facilitate seamless financial transactions and business operations.

5. Step 5: File the Commencement of Business Certificate

  • Within 180 days of incorporation, file the Commencement of Business Certificate through Form INC-20A, which is a declaration submitted by the Director of the Company to the Registrar of Companies.

Upon approval of the SPICe+ Form, the Registrar of Companies (ROC) issues the Certificate of Incorporation, confirming the successful registration of your company.

The Certificate of Incorporation includes vital information such as the Company's name, registration number (CIN), date of incorporation, registered office address, and so on.

Example of CIN: U72200KA2013PTC097389

Read more about what each letter in a CIN signifies here.

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Limited Liability Partnerships: Features

A Limited Liability Partnership (LLP) is a business structure that combines features from both traditional partnerships and limited companies. And, LLPs are often favoured by professional services firms, small businesses, and ventures seeking the blend of partnership flexibility and limited liability protection.

Key characteristics of an LLP include:

1. Limited Liability

  • Partners in an LLP benefit from limited liability akin to private limited companies.

2. Separate Legal Entity

  • An LLP exists as a distinct legal entity from its partners, capable of owning assets, entering contracts, and engaging in legal proceedings independently.

3. Ownership

  • Partners own the LLP, with the ownership structure outlined in the LLP agreement. Ownership transfer typically requires consent from other partners.

4. Management

  • Managed by partners or a designated management team as specified in the LLP agreement. Decision-making is often collaborative, with each partner having an equal say.

5. Number of Partners

  • Requires a minimum of two partners, with no maximum limit.

6. Regulation and Compliance

  • Governed by the Limited Liability Partnership Act in India, featuring less stringent regulatory requirements compared to private limited companies. Compliance entails filing annual returns and maintaining statutory records.

7. Flexibility

  • Offers enhanced flexibility in internal management and decision-making processes compared to private limited companies.

Limited Liability Partnerships: Registration in India

Establishing a Limited Liability Partnership (LLP) as a legally recognized business structure involves several crucial steps. Here is a brief and comprehensive outline of the LLP registration process.

1. Step 1: Obtain a DSC

  • Obtain a Digital Signature Certificate (DSC) from Certifying agencies. To know more about the process, click here.

2. Step 2: Apply for Name Reservation

  • Reserve an LLP's name via the LLP-RUN form, overseen by the Central Registration Centre. Up to two names can be proposed.

3. Submit the FiLLiP Form

  • Fill out the FiLLiP form and submit it to the Registrar along with the Subscriber sheet and Director's consent (Form DIR-9).

4. Draft & File the LLP Agreement

  • File the LLP Agreement using Form 3 on the MCA portal within 30 days of registration.

Upon approval of the FiLLiP Form by the Registrar of Companies (ROC), you will receive the Certificate of Incorporation, which has important details such as the LLP's name, registration number (LLPIN), date of incorporation, registered office address, and so on.

Example of LLPIN: AAA-1234

{{llp-cta}}

One Person Companies: Features

One Person Companies (OPCs) present a unique business structure where a single individual can establish and manage a company. Combining aspects of a Private Limited Company and the advantages of Sole Proprietorship, OPCs cater to entrepreneurs and business owners who handle all ownership, operation, and management duties themselves.

1. Sole Ownership

  • An OPC is solely owned and managed by a single individual, referred to as the sole shareholder or member.

2. Limited Liability

  • Like other corporate structures, OPCs offer limited liability protection to the sole owner.

3. Separate Legal Entity

  • OPCs are recognized as separate legal entities independent of the sole owner. This legal distinction enables you to enter contracts, own assets, and participate in legal proceedings under your company’s name.

4. Perpetual Succession

  • Despite having only one member, OPCs feature perpetual succession. A nominee appointed during incorporation typically assumes control in the absence of the sole member.

By combining limited liability, separate legal entity status, and simplified operations, OPCs emerge as an appealing choice for small businesses and startups led by single entrepreneurs.

One Person Company: Registration in India

Due to their similarities with private limited companies, OPCs also employ SPICe+ for their company registration process.

SPICe+ (Simplified Proforma for Incorporating Company Electronically Plus) is a comprehensive online form introduced by the Ministry of Corporate Affairs (MCA) in India to streamline and simplify the company registration process.

1. Step 1: Apply for DSC

  • Obtain a Digital Signature Certificate (DSC) from any Certifying Agencies in India.

2. Step 2: Submit Part A of SPICe+ Form (If filled separately)

  • Apply for name approval using Part A of the SPICe+ form, allowing for submission of up to two proposed names and one re-submission.

3. Step 3: Draft the MoA & AoA

  • Draft the Memorandum of Association (MoA) and Articles of Association (AoA) detailing the company's objectives and rules.

4. Step 4: Submit Part B of SPICe+ Form

  • Submit Part B of the SPICe+ form along with necessary documents, including DSC, MoA, AoA, and declarations. Pay the prescribed fee for registration.

5. Step 5: Appoint a Nominee

  • Appoint a nominee director as required by OPC regulations.

6. Step 6: File for the Commencement of Business Certificate

  • Within 180 days of incorporation, file for the Commencement of Business Certificate (Form INC-20A) with the Registrar of Companies.

Upon successful approval of the SPICe+ Form, you’ll receive an email notification from the MCA containing the Certificate of Incorporation (COI) and PAN and TAN details of the Company.

The certificate of Incorporation (COI) includes crucial details such as the Company Name, Registration Number (CIN), Date of Incorporation, Registered Office Address, Company Structure, and more.

{{opc-cta}}

For added clarity, check out our curated collection of sample templates, where you can download and customize most of these above-mentioned templates, as required.

Company Registration with Razorpay Rize

Razorpay Rize provides a wide array of services to facilitate an end-to-end streamlined company registration process, all at the lowest fees and without any hidden charges. Explore the different legal structures below to find the one that’s best for your business.

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Our package includes:

  • Company Name Registration
  • 2 Digital Signature Certificates (DSCs)
  • 2 Directors’ Identification Numbers (DINs)
  • Certificate of Incorporation(COI)
  • MoA & AoA [Applicable for Private Limited Companies and OPCs]
  • LLP Agreement [Applicable for LLPs]
  • Company PAN & TAN

*Prices and documents can differ based on the company type.

Find Out Which Company Type to Register

If you operate a small business with limited resources, opting for LLP or OPC registration might be more favourable due to lighter compliance requirements. However, for larger businesses with substantial capital needs, registering as a Private Limited Company provides greater flexibility in raising funds. So, before proceeding with the registration of either a Private Limited Company, LLP, or OPC, it is essential to carefully evaluate the following factors.

  • Business Nature and Size
  • Fundraising Requirements
  • Tax Implications
  • Personal Liability Protection

Ultimately, the choice between a Private Limited Company, LLP, or OPC structure depends on the unique characteristics of your business, including its nature, size, fundraising requirements, tax implications, and personal liability protection.

Still confused about which company type to register with? We’ve got you covered! Introducing our latest tool - "Know Your Company Type."

For the first time in India, answer a quick set of questions about your startup, and this tool will utilize your responses to identify the perfect company registration type for you. Find your ideal fit with just one click!

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In summary, choosing between Private Limited Companies, OPCs, and LLPs depends on your business goals and preferences. Each structure offers unique benefits, whether it's scalability with Private Limited Companies, convenience with OPCs, or simplicity with LLPs. If you have any unanswered questions or want to get started with the company registration process, feel free to get in touch with us!

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Register your Business at just 1,499 + Govt. Fee

Register your business
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Register your Private Limited Company in just 1,499 + Govt. Fee

Register your business
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Register your One Person Company in just 1,499 + Govt. Fee

Register your business
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Register your Business starting at just 1,499 + Govt. Fee

Register your business
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Register your Limited Liability Partnership in just 1,499 + Govt. Fee

Register your business

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

Frequently Asked Questions

Nipun Jain

Nipun Jain is a seasoned startup leader with 13+ years of experience across zero-to-one journeys, leading enterprise sales, partnerships, and strategy at high-growth startups. He currently heads Razorpay Rize, where he's building India's most loved startup enablement program and launched Rize Incorporation to simplify company registration for founders.

Previously, he founded Natty Niños and scaled it before exiting in 2021, then led enterprise growth at Pickrr Technologies, contributing to its $200M acquisition by Shiprocket. A builder at heart, Nipun loves numbers, stories and simplifying complex processes.

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Difference Between Joint Venture and Partnership

Difference Between Joint Venture and Partnership

In business collaborations, Joint Ventures (JVs) and Partnerships are two common structures that help organisations pool resources, share risks, and work toward shared goals. 

While a Joint Venture is typically formed for a specific project or a defined business goal, often with a temporary or finite timeline, a Partnership tends to be a long-term, ongoing business relationship. Each model offers distinct advantages and has its own legal and financial implications.

In this blog, we’ll explain these differences, explore each's unique features, and discuss the pros and cons to help you choose the structure that best aligns with your business goals.

Table of Contents

Key Differences Between Joint Venture and Partnership

Although both models involve collaboration, they serve different business purposes. Here's a quick breakdown:

A Joint Venture is typically a temporary arrangement between two or more parties coming together for a specific project or objective. It can involve businesses from different industries or countries working together to achieve a strategic goal, such as entering new markets or launching a new product.

Conversely, a partnership is a long-term business relationship where two or more individuals or entities agree to share profits, responsibilities, and liabilities of a business. The Indian Partnership Act governs partnerships, 1932 and are often used for ongoing business operations.

Here is a comparative table:

Form Purpose Applicable To Due Date
MSME-1 Reporting outstanding payments to MSMEs > 45 days All specified companies 30.04.2025 (Oct–Mar) 31.10.2025 (Apr–Sep)
NDH-3 Half-yearly return filing for Nidhi companies Nidhi companies 30.04.2025 (Oct–Mar) 30.10.2025 (Apr–Sep)
Form-11 (LLP) Annual return of LLP with business and partner details All registered LLPs 30.05.2025
FC-4 Annual return of foreign company Foreign companies 30.05.2025
NDH-1 Return of statutory compliances Nidhi companies (as applicable) 29.06.2025
DPT-3 Reporting deposits and loans Every company 30.06.2025
PAS-6 Share Capital Audit Report Reconciliation Unlisted public companies 30.05.2025 (Mar) 29.11.2025 (Sep)
FLA Annual return to RBI for FDI/ODI holders Companies with FDI/ODI 15.07.2025
DIR-3 KYC KYC of Directors/DPs All DIN/DPIN holders as on 31.03.2025 30.09.2025
FC-3 Filing annual accounts of foreign company Foreign companies’ branches, liaison, and project offices 31.12.2025
CRA-2 Appointment of Cost Auditor Companies requiring cost audit 30 days from BM or 180 days from 01.04.2025, whichever is earlier
ADT-1 Appointment of Auditor Every company 14.10.2025 (15 days post AGM) 11.10.2025 (OPC)
AOC-4 / XBRL / CFS Filing of annual financial statements Specified companies 29.10.2025 (30 days from AGM) 27.09.2025 (OPC)
MGT-14 Filing resolutions on board report and accounts adoption Limited companies 30 days from board meeting
Demat for Pvt Cos Mandatory demat compliance under amended rules Private companies (excluding small/govt. companies) 30.06.2025
Form-8 (LLP) LLP’s Statement of Account & Solvency Every LLP 30.10.2025
MGT-7 / MGT-7A Annual return with company details MGT-7: All companies MGT-7A: Small Co. / OPC 28.11.2025
CRA-4 Filing of Cost Audit Report Companies under cost audit 30 days from receipt of cost audit report
CSR-2 Reporting on Corporate Social Responsibility contribution Companies required to comply with CSR provisions Due date generally aligns with AOC-4 filing

What is a Joint Venture?

A Joint Venture (JV) is a business agreement where two or more parties collaborate to achieve a specific goal, such as entering a new market, launching a new product, or conducting joint research. The parties share resources, risks, and rewards, often forming a new business entity to execute the venture.

Key Features of a Joint Venture:

  • Defined Purpose: Focused on a specific project or venture.
  • Temporary Arrangement: Ends upon project completion.
  • Shared Control: Governed by a contract outlining contributions and roles.
  • Strategic Collaboration: Often used by companies entering foreign markets.

What is Partnership?

A Partnership is a business structure where two or more individuals or entities come together to manage and run a business to share profits. Governed by the Indian Partnership Act, 1932, partnerships can be registered or unregistered, although registration offers additional legal benefits.

Key Features of a Partnership firm:

  • Mutual Agency: Each partner acts on behalf of the firm.
  • Unlimited Liability: Partners are personally liable for business debts.
  • Profit Sharing: Defined in the partnership deed.
  • No Separate Legal Entity: The firm and partners are legally one.

Advantages of a Joint Venture

Joint ventures are powerful tools for strategic expansion and innovation.

  • Access to New Markets
  • Shared Resources and Costs
  • Risk Sharing
  • Faster Innovation
  • Flexibility

Benefits of Partnership

Partnerships offer several business-friendly advantages, especially for small to medium-sized businesses.

  • Shared Responsibilities
  • Pooled Resources
  • Diverse Expertise
  • Lower Compliance Costs
  • Tax Pass-Through

Drawbacks of Joint Venture

While joint ventures offer flexibility and opportunity, they come with risks:

  • Conflicts Between Parties
  • Legal Complexity
  • Limited Autonomy

Disadvantages of Partnership

Though partnerships are easy to form, they also have potential downsides:

  • Unlimited Liability
  • Disputes and Conflict
  • Unequal Contribution
  • Limited Lifespan

Still deciding your ideal business structure? Get expert guidance and register your Partnership company with ease.

Similarities Between Joint Venture and Partnership

Despite their differences, JVs and partnerships share several traits:

Form Purpose Applicable To Due Date
MSME-1 Reporting outstanding payments to MSMEs > 45 days All specified companies 30.04.2025 (Oct–Mar) 31.10.2025 (Apr–Sep)
NDH-3 Half-yearly return filing for Nidhi companies Nidhi companies 30.04.2025 (Oct–Mar) 30.10.2025 (Apr–Sep)
Form-11 (LLP) Annual return of LLP with business and partner details All registered LLPs 30.05.2025
FC-4 Annual return of foreign company Foreign companies 30.05.2025
NDH-1 Return of statutory compliances Nidhi companies (as applicable) 29.06.2025
DPT-3 Reporting deposits and loans Every company 30.06.2025
PAS-6 Share Capital Audit Report Reconciliation Unlisted public companies 30.05.2025 (Mar) 29.11.2025 (Sep)
FLA Annual return to RBI for FDI/ODI holders Companies with FDI/ODI 15.07.2025
DIR-3 KYC KYC of Directors/DPs All DIN/DPIN holders as on 31.03.2025 30.09.2025
FC-3 Filing annual accounts of foreign company Foreign companies’ branches, liaison, and project offices 31.12.2025
CRA-2 Appointment of Cost Auditor Companies requiring cost audit 30 days from BM or 180 days from 01.04.2025, whichever is earlier
ADT-1 Appointment of Auditor Every company 14.10.2025 (15 days post AGM) 11.10.2025 (OPC)
AOC-4 / XBRL / CFS Filing of annual financial statements Specified companies 29.10.2025 (30 days from AGM) 27.09.2025 (OPC)
MGT-14 Filing resolutions on board report and accounts adoption Limited companies 30 days from board meeting
Demat for Pvt Cos Mandatory demat compliance under amended rules Private companies (excluding small/govt. companies) 30.06.2025
Form-8 (LLP) LLP’s Statement of Account & Solvency Every LLP 30.10.2025
MGT-7 / MGT-7A Annual return with company details MGT-7: All companies MGT-7A: Small Co. / OPC 28.11.2025
CRA-4 Filing of Cost Audit Report Companies under cost audit 30 days from receipt of cost audit report
CSR-2 Reporting on Corporate Social Responsibility contribution Companies required to comply with CSR provisions Due date generally aligns with AOC-4 filing

Frequently Asked Questions (FAQs)

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Register your Business at just 1,499 + Govt. Fee

Register your business
rize image

Register your Private Limited Company in just 1,499 + Govt. Fee

Register your business
rize image

Register your One Person Company in just 1,499 + Govt. Fee

Register your business
rize image

Register your Business starting at just 1,499 + Govt. Fee

Register your business
rize image

Register your Limited Liability Partnership in just 1,499 + Govt. Fee

Register your business

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
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Limited Liability Partnership
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Frequently Asked Questions

What is the main difference between a joint venture and a partnership?

The main difference lies in purpose and duration:

  • A Joint Venture is typically formed for a specific project or objective and is often temporary.
  • A Partnership is created for ongoing business operations and is generally a long-term arrangement.

Is liability different in a joint venture compared to a partnership?

  • In a partnership, all partners generally have unlimited liability, meaning they can be personally liable for the firm’s debts.
  • In a joint venture, liability is usually limited to the project's scope, and the terms are defined in the JV agreement. However, the parties may still bear personal or joint liability unless a separate legal entity is created.

Do joint ventures and partnerships form separate legal entities?

Not always.

  • A partnership is not a separate legal entity unless it's registered as an LLP (Limited Liability Partnership).
  • A joint venturemay or may not form a separate entity. It can be purely contractual (no legal entity) or set up as a new company (like a joint venture firm or corporation).

What happens upon completion of a project in a joint venture and partnership?

  • In a joint venture, the arrangement typically dissolves automatically once the project or objective is completed.

In a partnership, the business continues indefinitely unless formally dissolved by the partners or due to other legal events like withdrawal, death, or agreement.

Sarthak Goyal

Sarthak Goyal is a Chartered Accountant with 10+ years of experience in business process consulting, internal audits, risk management, and Virtual CFO services. He cleared his CA at 21, began his career in a PSU, and went on to establish a successful ₹8 Cr+ e-commerce venture.

He has since advised ₹200–1000 Cr+ companies on streamlining operations, setting up audit frameworks, and financial monitoring. A community builder for finance professionals and an amateur writer, Sarthak blends deep finance expertise with an entrepreneurial spirit and a passion for continuous learning.

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D2C Vs B2C: Understanding The Key Differences

D2C Vs B2C: Understanding The Key Differences

In today’s fast-paced market, businesses need the right approach to connect with their customers and stand out from the competition. Two of the most common models, Direct-to-Consumer (D2C) and Business-to-Consumer (B2C) focus on selling to individual customers but operate in distinct ways. While D2C brands sell directly to consumers without intermediaries, B2C typically involves retailers, marketplaces, or third-party distributors.

Choosing the right model impacts everything from marketing strategies and customer relationships to pricing control and scalability. In this blog, we’ll break down the key differences between D2C and B2C, helping businesses understand which model aligns best with their goals and customer expectations.

Table of Contents

Key Differences Between D2C and B2C

Below is a structured comparison of D2C and B2C business models:

Aspect Direct-to-Consumer (D2C) Business-to-Consumer (B2C)
Business structure The brand sells directly to customers without any intermediaries The business may sell through retailers, wholesalers or third-party platforms
Customer interaction Direct engagement with customers Indirect interaction via retailers or online marketplaces
Distribution channels Company-owned websites, social media, and exclusive brand stores Retail stores, eCommerce marketplaces and third-party distributors
Pricing control Full control over pricing and discounts Prices are often influenced by third-party retailers and competition

Understanding D2C (Direct-to-Consumer)

The Direct-to-Consumer (D2C) model is transforming the way brands connect with customers by eliminating middlemen such as wholesalers, retailers, and marketplaces. Instead of relying on third-party distributors, D2C brands sell directly to their consumers, allowing them to maintain greater control over pricing, branding, customer experience, and marketing.

This model has gained immense popularity due to advancements in e-commerce, digital marketing, and consumer behaviour shifts, where people prefer personalised shopping experiences and direct engagement with brands.

Key Characteristics of D2C

  • Direct sales to customers, bypassing intermediaries.
  • High reliance on digital marketing and social media.
  • Personalised customer experience and strong brand identity.
  • Subscription-based or direct-selling models.

How Does D2C Work?

D2C businesses follow a structured approach to take products from concept to consumer while optimising every step for efficiency and customer satisfaction.

  1. Product Development – Companies design and manufacture their products.
  2. Branding & Marketing – Strong online presence, leveraging social media and influencers.
  3. Sales & Distribution – Selling through their websites, pop-up stores, or direct retail.
  4. Customer Engagement – Providing personalised service and direct interactions.

D2C Example

A great example of a successful D2C brand is Nike. While Nike does sell through retailers, it has aggressively expanded its direct-to-consumer channels through its website, exclusive stores, and apps, allowing for greater control over branding, pricing, and customer experience.

Understanding B2C (Business-to-Consumer)

The Business-to-Consumer (B2C) model is one of the most common and traditional business structures, where companies sell products or services directly to individual customers. B2C businesses can operate through brick-and-mortar stores, e-commerce platforms, third-party marketplaces, and direct retail chains.

This model focuses on high-volume sales, competitive pricing, and broad customer reach. Unlike D2C brands, which manage their own sales channels, B2C companies often partner with retailers and online marketplaces to distribute their products.

Key Characteristics of D2C

  • Direct sales to customers, bypassing intermediaries.
  • High reliance on digital marketing and social media.
  • Personalised customer experience and strong brand identity.
  • Subscription-based or direct-selling models.

How Does D2C Work?

D2C businesses follow a structured approach to take products from concept to consumer while optimising every step for efficiency and customer satisfaction.

  1. Product Development – Companies design and manufacture their products.
  2. Branding & Marketing – Strong online presence, leveraging social media and influencers.
  3. Sales & Distribution – Selling through their websites, pop-up stores, or direct retail.
  4. Customer Engagement – Providing personalised service and direct interactions.

B2C Example

A classic example of a B2C business is Amazon. Amazon provides a vast range of products from multiple sellers, offering convenience and variety to end consumers without directly manufacturing most of the products it sells.

Top 5 Benefits of D2C

  1. Higher Profit Margins – Eliminates middlemen, allowing businesses to retain higher revenues.
  2. Direct Customer Insights – Enables data collection for better personalisation and marketing.
  3. Better Brand Control – Full control over branding, messaging, and customer experience.
  4. Efficient Inventory Management – Greater flexibility in managing stock and production.
  5. Stronger Customer Relationships – Builds brand loyalty through direct interactions.

5 Limitations of D2C You Can’t Ignore

  1. High Customer Acquisition Costs – Digital advertising and influencer marketing can be expensive.
  2. Intense Competition – Direct sales require brands to stand out in a crowded market.
  3. Logistics and Fulfillment Challenges – Managing deliveries and returns can be complex.
  4. Reliance on Digital Marketing – Success depends on strong online marketing strategies.
  5. Customer Service Demands – Requires robust support teams to handle queries and complaints.

5 Incredible Benefits of B2C

  1. Larger Customer Base – Mass-market appeal leads to high sales volume.
  2. Faster Sales Cycles – Quick purchase decisions without prolonged relationship-building.
  3. Lower Operational Costs – Retailers handle distribution, reducing overhead expenses.
  4. Multiple Sales Channels – Products available in stores, online, and via third-party platforms.
  5. Increased Brand Visibility – Established brands enjoy widespread recognition.

5 Major Drawbacks of B2C You Need To Know

  1. High Competition – Many brands compete for the same audience.
  2. Lower Customer Loyalty – Customers may switch brands based on price or availability.
  3. Price Sensitivity – Discounts and competitive pricing play a significant role.
  4. Increased Marketing Costs – Requires large advertising budgets to stay competitive.
  5. Logistical Challenges – Managing supply chains across multiple locations can be complex.

Choosing Between D2C and B2C

Selecting the right business model depends on various factors, including brand strategy, market reach, and operational capabilities. Here’s a breakdown to help businesses decide between Direct-to-Consumer (D2C) and Business-to-Consumer (B2C):

1. Business Goals

  • D2C is ideal for brands that want full control over branding, pricing, and customer relationships. It allows companies to build a loyal customer base and gather first-party data for personalised marketing.
  • B2C works well for businesses that prioritise high-volume sales and broad market penetration. It enables companies to leverage retailer networks for distribution and scalability.

2. Target Audience

  • D2C is more suited for niche markets, such as luxury products, sustainable goods, or tech gadgets, where direct customer engagement is crucial.
  • B2C caters to a mass-market audience, making it ideal for FMCG (Fast-Moving Consumer Goods), electronics, fashion, and essential consumer products.

3. Marketing Approach

  • D2C relies heavily on digital marketing, influencer collaborations, and social media engagement. Brands must invest in performance marketing (SEO, PPC, email campaigns) to attract and retain customers.
  • B2C focuses on mass advertising through traditional media (TV, print, billboards), large-scale promotions, and brand partnerships to maximise reach.

4. Operational Capabilities

  • D2C demands robust logistics, warehousing, and last-mile delivery capabilities since brands manage order fulfilment directly.
  • B2C benefits from retailer partnerships that handle inventory, distribution, and customer service, reducing operational complexity.

5. Profitability Model

  • D2C offers higher profit margins since it eliminates middlemen. However, it requires a significant initial investment in technology, marketing, and fulfilment infrastructure.
  • B2C generates revenue through bulk sales and retailer partnerships. While margins may be lower, brands benefit from established distribution networks and faster scalability.

How Razorpay Rize Empowers D2C and B2C Businesses

Razorpay Rize is a dedicated ecosystem designed to support and accelerate the growth of both D2C and B2C businesses. Whether you're a startup launching a direct-to-consumer brand or a scaling business selling through retailers, Rize provides the essential tools, resources, and community support to help you succeed.

Conclusion

Both D2C and B2C models have unique advantages and challenges. Understanding these key differences helps businesses make informed decisions about their go-to-market strategies.

For brands that prioritise control over branding, pricing, and customer experience, D2C offers the perfect route by cutting out intermediaries and selling directly to consumers. It allows for personalised engagement, higher profit margins, and data-driven marketing strategies.

On the other hand, the B2C model benefits from wide-scale distribution, existing retail networks, and established consumer trust. Businesses leveraging third-party marketplaces, physical retail stores, and large-scale advertising campaigns can reach a broader audience quickly.

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Frequently Asked Questions

Are D2C and B2C the same?

No, D2C (Direct-to-Consumer) and B2C (Business-to-Consumer) are not the same. While both models sell products directly to consumers, D2C brands bypass intermediaries (like retailers and marketplaces) and sell directly via their own websites, social media, or exclusive stores. B2C, on the other hand, often involves third-party retailers, wholesalers, and e-commerce marketplaces to reach customers.

Which model offers higher profit margins?

D2C generally offers higher profit margins because businesses sell directly to customers without intermediaries, avoiding retailer markups and commission fees. However, D2C requires higher investment in brand building, marketing, and logistics, whereas B2C benefits from established retail networks and mass distribution but operates on lower margins.

Can a company use both B2C and D2C models?

Yes, many companies use both models to maximise reach and revenue. A hybrid approach allows businesses to leverage B2C channels for scale and visibility while maintaining D2C for customer loyalty, personalised experiences, and better profit margins.

Why do brands choose the D2C approach?

Brands opt for D2C for several reasons:

  1. Greater control over branding, pricing, and customer experience.
  2. Higher profit margins by eliminating middlemen.
  3. Direct customer relationships, leading to better data insights and personalisation.
  4. Faster market adaptation, allowing businesses to launch new products without retailer dependencies.
  5. Customer loyalty and engagement, as brands can build direct trust with their audience.

What is the difference between B2B vs B2C vs D2C?

Brands opt for D2C for several reasons:

B2B B2C D2C
Target audience Sells to other businesses Sells to end consumers Sells directly to consumers, bypassing retailers
Sales channel Direct sales, wholesalers, enterprise deals Retail stores, online marketplaces Brand websites, social media, exclusive stores
Example Salesforce, Shopify Amazon, Zara Assembly, Nat Habit

Eashita Maheshwary

With nearly a decade of building and nurturing strategic connections in D2C space, Eashita is a business growth strategist known for turning networks into revenue, relationships into partnerships, and ideas into actionable growth.

A three-time founder across gender diversity, investing, and real estate-hospitality sectors, Eashita Maheshwary brings a unique blend of entrepreneurial empathy and ecosystem expertise. Now focused on helping startups and businesses scale, she specializes in enabling growth through partnerships with a proven track record of working across geographies like India and the Middle East.

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